Dishwashing benefitted from the lockdowns in 2020, with healthy value growth, as more dishes were washed due to people being obliged to spend significant amounts of time at home. In 2021, with society gradually opening up, value growth registered a slight drop.
Procter & Gamble continued to lead dishwashing in 2021, followed by other international manufacturers Reckitt Benckiser and Henkel. The majority of Procter & Gamble’s sales come from hand dishwashing, with the player only having a marginal presence in automatic dishwashing.
In 2021, despite continued penetration of automatic dishwashing, hand dishwashing remains the prevalent dishwashing format, accounting for nearly two-thirds of value sales. Nonetheless, this gap is set to narrow, with the continuing modernisation and penetration of automatic dishwashers in Bosnian households.
Dishwashing will register moderate constant value growth over the forecast period, though volume sales will fall slightly, as a declining population has a dampening effect. Automatic dishwashing will continue to gain value share and outperform hand dishwashing, though hand dishwashing will still account for the majority of value sales by 2026.
Hand dishwashing will continue losing ground to automatic dishwashing products. All the same, there will still be demand for hand dishwashing products.
Though value sales are still small through e-commerce channels, the pandemic led to a surge in value sales and over the forecast period, value sales are set to double. Retailers have upped their game in terms of the service provided and consumers, and in particular older consumers, have gained more confidence with online purchasing, payment methods and delivery.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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