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Country Report

Dishwashing in

Dishwashing in Germany

15 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

New designs, advertisements and products offset the negative effects of saturation

Dishwashing in Germany is a rather mature and saturated category. Automatic dishwashing in particular is facing challenges arising from declining year-on-year growth rates for automatic dishwashers as a result of ongoing saturation.

Green solutions gain ground

Like laundry care, dishwashing continued to see a move towards concentrated and eco-friendly products. Green brands such as Frosch and Ecover benefited from stronger consumer awareness, largely thanks to the launch of new products such as Frosch Limonen Geschirrspül-Tabs in automatic dishwashing tablets.

New additives offer growth potential

Another aspect which continued to grow in importance for many Germans was convenience. Work lives tend to be hectic and stressful, leaving many with little time for themselves, family or hobbies.

COMPETITIVE LANDSCAPE

Henkel maintains its leading position

Henkel continued to benefit from its strong presence in both automatic and hand dishwashing. With well-known brands such as Pril and Somat, which offer a wide variety of products in various formats, designs and even scents to cater for various individual needs, Henkel maintained its leading position in 2017.

Green products offer the strongest growth potential

The strongest value sales growth in 2017 was recorded by Werner & Mertz, while Ecover also performed well. Werner & Mertz benefited significantly from the reintroduction of its automatic dishwashing tablets under the green label Frosch, as well as the growing trend towards sustainable and eco-friendly solutions.

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Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Germany market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in Germany?
What are the major brands in Germany?
What is the dishwasher penetration rate in Germany?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in Germany - Category analysis

HEADLINES

PROSPECTS

New designs, advertisements and products offset the negative effects of saturation

Green solutions gain ground

New additives offer growth potential

COMPETITIVE LANDSCAPE

Henkel maintains its leading position

Green products offer the strongest growth potential

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2012-2017
Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Care in Germany - Industry Overview

EXECUTIVE SUMMARY

Home care records further positive value and volume growth in 2017

Sales driven by demand for greater sustainability, convenience and added value

Competition set to intensify further

Sustainability and eco-friendliness versus convenience and premiumisation

Innovation set to support further growth over the forecast period

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dishwashing in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

New designs, advertisements and products offset the negative effects of saturation

Green solutions gain ground

New additives offer growth potential

COMPETITIVE LANDSCAPE

Henkel maintains its leading position

Green products offer the strongest growth potential

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dishwashing in Germany - Category analysis

HEADLINES

PROSPECTS

New designs, advertisements and products offset the negative effects of saturation

Green solutions gain ground

New additives offer growth potential

COMPETITIVE LANDSCAPE

Henkel maintains its leading position

Green products offer the strongest growth potential

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Germany - Industry Overview

EXECUTIVE SUMMARY

Home care records further positive value and volume growth in 2017

Sales driven by demand for greater sustainability, convenience and added value

Competition set to intensify further

Sustainability and eco-friendliness versus convenience and premiumisation

Innovation set to support further growth over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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