The strong growth rates for automatic dishwashing in 2022 show that the category still has a high potential and numerous growth opportunities – especially as the penetration of dishwashers in Romania is expected to further improve over the forecast period. Furthermore, the rising availability of innovative products in the category, along with strong promotional campaigns from competitive players, will all help to boost the ongoing performance of automatic dishwashing.
Rising prices for all consumer goods, due to overarching inflationary pressures, will lead brand owners and retailers to use discounts and special offers to stimulate consumption – including of dishwashing products. Furthermore, rising consumer preoccupation with eco-friendly issues, alongside health and wellness, will lead to a proliferation of products with natural ingredients, which pose no risks to either the environment or the user’s health, and which will come in recycled packaging.
Inflationary pressures will continue to be felt in the first half of the forecast period, with the prices for dishwashing also being affected. Consequently, large pack sizes and multipack bulk deals are projected to perform better in this context, since consumers will continue to seek greater value for their money.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!