With the exception of automatic dishwashing powders, all other categories of dishwashing experienced growth spikes during 2020 since the onset of the global pandemic. In automatic dishwashing, automatic dishwashing tablets remained the leading format and experienced strong growth in 2020 thanks to their increasing affordability and improved efficiency.
In 2020, sales of hand dishwashing spiked. Home seclusion and several lockdowns led to considerably more time spent at home.
Oro-Produkte GmbH with its Gruen Green brand within automatic dishwashing tablets demonstrated strong growth in 2020 though sales were from a low base. This brand continued to be the most popular eco-friendly offering in dishwashing in Ukraine.
In automatic dishwashing, automatic dishwashing tablets is set to benefit from the strongest growth over the forecast period. Rising household possession rates of dishwashers especially among people purchasing new apartments will boost this category.
Dishwashing additives is expected to achieve the strongest growth over the forecast period also because of the growing number of automatic dishwashers in the country. However, the category could be negatively impacted by other categories of automatic dishwashing products that already contain dishwashing additives and therefore do not require additional input.
Over the forecast period, price competition will remain strong, with major manufacturers engaging in frequent promotions to attract new consumers. The automatic dishwashers category in particular is small with significant scope for further growth.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Dishwashing research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page