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Dishwashing in Bulgaria

February 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Dishwashing industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dishwashing industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dishwashing in Bulgaria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dishwashing in Bulgaria?
  • Which are the leading brands in Dishwashing in Bulgaria?
  • How are products distributed in Dishwashing in Bulgaria?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Dishwashing in Bulgaria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Increased consumption and price hikes see volume and value growth in dishwashing in 2020
Rise in automatic dishwashing habits and changes in eating habits drive growth in 2020
Henkel Bulgaria maintains its lead in 2020, as Ficosota Syntez plays catch up

RECOVERY AND OPPORTUNITIES

Cash-strapped consumers will prioritise value for money in the future
Automatic dishwashing will see growth as more consumers buy dishwashers
Hand dishwashing can benefit from value-added features

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2015-2020 Table 3 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 4 NBO Company Shares of Dishwashing: % Value 2016-2020 Table 5 LBN Brand Shares of Dishwashing: % Value 2017-2020 Table 6 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

Home Care in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 8 Households 2015-2020

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2015-2020 Table 10 Sales of Home Care by Category: % Value Growth 2015-2020 Table 11 NBO Company Shares of Home Care: % Value 2016-2020 Table 12 LBN Brand Shares of Home Care: % Value 2017-2020 Table 13 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 14 Distribution of Home Care by Format: % Value 2015-2020 Table 15 Distribution of Home Care by Format and Category: % Value 2020 Table 16 Forecast Sales of Home Care by Category: Value 2020-2025 Table 17 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Dishwashing research and analysis database.

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