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Learn moreFeb 2021
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The COVID-19 crisis resulted in increased time spent at home during Bulgaria’s lockdown, which stimulated consumption of dishwashing products. As a result, dishwashing registering faster growth in volume terms in 2020 than was seen previously across the review period, while average unit price increases resulted in strong current value growth.
Automatic dishwashing was the main growth driver in the overall dishwashing category. Dynamic growth of dishwashing machines in Bulgaria also benefitted automatic dishwashing products.
Henkel Bulgaria maintained its lead in dishwashing in current value terms in 2020, thanks to the performance of its Somat and Pur brands in particular. Somat has strong brand awareness and recognition amongst Bulgarians, and offers a wide range of products: classic gels and tablets, but also multifunctional products that promise better cleaning results.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dishwashing industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dishwashing in Bulgaria market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.