Executive Summary

Feb 2019
PROSPECTS
Hand dishwashing continues to focus on more eco-friendly features

In respond to rising consciousness of environmental protection and personal health, more consumers have started paying close attention to the formulations of dishwashing products, and they are increasingly opting for more eco-friendly products. In July 2017, the Food and Drug Administration launched newly revised regulations, and information concerning hand dishwashing product names, net weight, volume, origin of country and product labels are more strictly regulated.

Hand dishwashing remains largest subcategory in dishwashing

Hand dishwashing is the largest subcategory in retail value, as the penetration rate for dishwashers remains low despite increasing over the historic period. Therefore, washing dishes by hand still dominates in Taiwan compared to by machine.

Taiwanese consumers prefer automatic dishwashing powder over tablets

Due to the gradual acceptance of dishwashers, automatic dishwashing recorded growth four times higher than hand dishwashing in 2018, albeit growing from a much lower retail value sales base. In terms of the different formats, powder has a distinctive advantage over tablets, as it is offered at much lower price than tablets.

COMPETITIVE LANDSCAPE
Nice Enterprise Co Ltd leads dishwashing due to higher value in hand dishwashing

Nice Enterprise Co Ltd has been the leader in dishwashing since 2008. Its brand Paos has been focusing on hand dishwashing for years, and its multiple product formats distributed not only in supermarkets, hypermarkets but also in Costco and reasonable pricing strategies help consolidate its share.

International players have slowly lost share to domestic competitors

International brands in dishwashing continued to decline in 2018, as it is not easy to compete with domestic players in dishwashing. Due to the familiarity with local consumption culture and their shifting usage habits, domestic brands are currently paying more attention to product development and innovation with more natural and organic features, which has proven effective in capturing more potential consumers.

Different channels provide appropriate platforms for different subcategories

In terms of different retailing channels, consumers are accustomed to purchasing hand dishwashing from nearby hypermarkets and supermarkets. Costco is also introducing multiple brands to win consumers with its exclusive offerings at lower prices.

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Dishwashing in Taiwan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dishwashing in Taiwan?
  • What are the major brands in Taiwan?
  • What is the dishwasher penetration rate in Taiwan?
  • What are the key new product launches in the dishwashing products market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Dishwashing in Taiwan - Category analysis

HEADLINES

PROSPECTS

Hand dishwashing continues to focus on more eco-friendly features
Hand dishwashing remains largest subcategory in dishwashing
Taiwanese consumers prefer automatic dishwashing powder over tablets

COMPETITIVE LANDSCAPE

Nice Enterprise Co Ltd leads dishwashing due to higher value in hand dishwashing
International players have slowly lost share to domestic competitors
Different channels provide appropriate platforms for different subcategories

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Faster retail value growth in home care in 2018
More focus on eco-friendly products
Unilever leads home care for another year
Manufacturers are trying to spur higher growth through innovation
Slightly faster growth expected over forecast period

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources