In respond to rising consciousness of environmental protection and personal health, more consumers have started paying close attention to the formulations of dishwashing products, and they are increasingly opting for more eco-friendly products. In July 2017, the Food and Drug Administration launched newly revised regulations, and information concerning hand dishwashing product names, net weight, volume, origin of country and product labels are more strictly regulated.
Hand dishwashing is the largest subcategory in retail value, as the penetration rate for dishwashers remains low despite increasing over the historic period. Therefore, washing dishes by hand still dominates in Taiwan compared to by machine.
Due to the gradual acceptance of dishwashers, automatic dishwashing recorded growth four times higher than hand dishwashing in 2018, albeit growing from a much lower retail value sales base. In terms of the different formats, powder has a distinctive advantage over tablets, as it is offered at much lower price than tablets.
Nice Enterprise Co Ltd has been the leader in dishwashing since 2008. Its brand Paos has been focusing on hand dishwashing for years, and its multiple product formats distributed not only in supermarkets, hypermarkets but also in Costco and reasonable pricing strategies help consolidate its share.
International brands in dishwashing continued to decline in 2018, as it is not easy to compete with domestic players in dishwashing. Due to the familiarity with local consumption culture and their shifting usage habits, domestic brands are currently paying more attention to product development and innovation with more natural and organic features, which has proven effective in capturing more potential consumers.
In terms of different retailing channels, consumers are accustomed to purchasing hand dishwashing from nearby hypermarkets and supermarkets. Costco is also introducing multiple brands to win consumers with its exclusive offerings at lower prices.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dishwashing industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dishwashing in Taiwan market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Home Care market research database.