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Country Report

Dishwashing in

Dishwashing in the US

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Millennials value convenience and new experiences

Americans witnessed increasing incomes in 2018, and will continue to reap greater benefits as the economy recovers. This is also true for millennials and younger people in general.

Dishwashing tablets continues to dominate sales against traditional formats

Convenience is the main reason automatic dishwashing tablets managed to record growth in overall dishwashing in 2018. Despite the relatively high price point, consumers are increasingly turning to automatic dishwashing tablets for their dishwashing needs.

Dishwashing sales through traditional channels continue to decline

In 2018, the migration of dishwashing sales away from established distribution channels towards more consumer-driven channels served as a testament to the rapid changes affecting distribution across consumer goods in the US as a whole. The value share of dishwashing through some of the fastest growing non-traditional bricks-and-mortar channels in the US, such as discounters and warehouse clubs, all recorded positive growth in 2018, whereas more traditional channels – such as hypermarkets, supermarkets, and mass merchandisers – experienced shrinking value sales.

COMPETITIVE LANDSCAPE

The Procter & Gamble Co’s product launch successful

The Procter & Gamble Co maintained its dominance of dishwashing in the US in 2018, releasing new products Cascade Platinum dishwashing detergent and cleaner. Both products were promoted as being extremely effective at cleaning tough to remove stains after only one cycle, and without pre-washing, and were positively received by consumers.

Mixed fortunes for competitors

Colgate-Palmolive Co, ranked second in dishwashing in 2018, experienced the most severe value sales decline of any dishwashing player; the company focuses largely on hand dishwashing and has no presence in automatic dishwashing tablets. UK-based Reckitt-Benckiser Group Plc ranked third in dishwashing in 2018 (and the single largest international manufacturer), and recorded the second largest gain in value share of any dishwashing company in 2018, although modest compared to the leading player.

Large multinationals continue to deliver on their sustainability promises

Local consumers are becoming increasingly aware of their effect on the environment, and as a result, demand for more sustainable products and their packaging is growing. Therefore, major corporations have taken notice.

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Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in USA market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in USA?
What are the major brands in USA?
What is the dishwasher penetration rate in USA?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in the US - Category analysis

HEADLINES

PROSPECTS

Millennials value convenience and new experiences

Dishwashing tablets continues to dominate sales against traditional formats

Dishwashing sales through traditional channels continue to decline

COMPETITIVE LANDSCAPE

The Procter & Gamble Co’s product launch successful

Mixed fortunes for competitors

Large multinationals continue to deliver on their sustainability promises

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Care in the US - Industry Overview

EXECUTIVE SUMMARY

Home care records low value growth in 2018, despite rising disposable incomes

Minor innovation efforts spearheaded by scents and add-ons to existing products

Environmentally-aware consumers push for sustainable development

Demand for transparency and sustainability fulfilled by players

Convenience is vital for many consumers in the US

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dishwashing in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Millennials value convenience and new experiences

Dishwashing tablets continues to dominate sales against traditional formats

Dishwashing sales through traditional channels continue to decline

COMPETITIVE LANDSCAPE

The Procter & Gamble Co’s product launch successful

Mixed fortunes for competitors

Large multinationals continue to deliver on their sustainability promises

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dishwashing in the US - Category analysis

HEADLINES

PROSPECTS

Millennials value convenience and new experiences

Dishwashing tablets continues to dominate sales against traditional formats

Dishwashing sales through traditional channels continue to decline

COMPETITIVE LANDSCAPE

The Procter & Gamble Co’s product launch successful

Mixed fortunes for competitors

Large multinationals continue to deliver on their sustainability promises

CATEGORY INDICATORS

CATEGORY DATA

Home Care in the US - Industry Overview

EXECUTIVE SUMMARY

Home care records low value growth in 2018, despite rising disposable incomes

Minor innovation efforts spearheaded by scents and add-ons to existing products

Environmentally-aware consumers push for sustainable development

Demand for transparency and sustainability fulfilled by players

Convenience is vital for many consumers in the US

MARKET INDICATORS

MARKET DATA

SOURCES

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