Dishwashing in the US

PROSPECTS

Health-conscious consumers creating potential for hand dishwashing

Companies such as Seventh Generation, Mrs Meyer’s and Method have experienced different fortunes than most of the rest of the hand dishwashing category’s brands. These companies are focused on creating products that have “safer” ingredients in the product formulation.

Automatic dishwashing tablets still preferred choice among consumers in the US

Consumers have been consistently choosing automatic dishwashing tablets over other dishwashing detergent formats for the past five years, and this continued in 2019. Many consumers in the US want to conduct the chore of washing the dishes with the least effort exerted possible.

COMPETITIVE LANDSCAPE

Procter & Gamble releases new product in attempt to revive declining hand dishwashing

Hand dishwashing is a category that has been in decline since 2015 and this continued in 2019. Dawn Powerwash Dish Spray is a new form of soap in a bottle, and P&G claims it is the most innovative in nearly 50 years since the company released Dawn liquid soap in a bottle.

Procter & Gamble strengthens position at the top of dishwashing in the US

Through constant product releases and co-branding with other Procter & Gamble brands, the company has been able to keep gaining share in the industry. The release of new scents and added features to its automatic dishwashing brands has allowed the company to also increase its share in automatic dishwashing.

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