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Learn moreFeb 2021
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Dishwashing is still represented mainly by hand dishwashing in Ecuador. Towards the end of the review period, liquid hand dishwashing was gaining in popularity, particularly among younger generations.
Towards the end of the review period, several domestic companies launched home care products made with natural and organic ingredients ranging from sodium bicarbonate to ancient plant oils such as sacha inchi, in line with a broader trend towards environmentally friendly products and sustainable industry practices. Local manufacturers were increasingly investing in developing hand dishwashing liquids made with biodegradable ingredients and with added natural glycerine for skin care.
Domestic company Jabonería Wilson SA continued to rank first in dishwashing in 2020, with its traditional, well-known brand Lava. Jabonería Wilson continuously invests in communication and advertising, regularly offering discounts and promotions to retain consumer loyalty to its brands.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Ecuador with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dishwashing industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.