Price will remain a key determinant for sales growth over the forecast period. With prices remaining high in the category, consumers will be forced to look for cheaper options underpinning the performance of private label and economy brands.
Key players in dishwashing invest heavily in advertising and this will support sales growth in this highly competitive category in the forthcoming years. Many brands seek to position themselves on functional benefits and invest heavily in mass media in order to maintain brand awareness.
The COVID-19 pandemic had a very strong impact on the country's economy, weakening income levels and accentuating pre-existing structural problems, such as unemployment/underemployment and political instability. With a slow economic recovery anticipated in Ecuador, fewer families are expected to buy dishwashers in the forecast period.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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