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Country Report

Dishwashing in

Dishwashing in Ecuador

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Hand dishwashing is the most relevant offer

The penetration rate for dishwashers in Ecuador remained low in 2018. The use of dishwashers is increasing, but only amongst high-income consumers.

Liquid hand dishwashing gaining in relevance

Hand dishwashing has traditionally been led by the cream format, with the entrance of liquid formats during the review period. Since then, the liquid format has strongly increased in relevance within the category.

Hand dishwashing with beauty and personal care attributes

Towards the end of the review period, hand dishwashing brands continued to add beauty and personal care attributes to their portfolios to offer specific value and show care for consumers. Besides the usual functional properties of cream and liquid hand dishwashing products, the main brands offered products with skin care properties, such as added vitamins, oat or aloe vera.

COMPETITIVE LANDSCAPE

Jabonería Wilson marginally leads dishwashing

Jabonería Wilson ranked first in dishwashing in 2018. The local company, with its traditional, well-known brand Lava, has always been very close in terms of value sales to Colgate-Palmolive’s brand Axion.

Colgate-Palmolive challenges leadership

Colgate-Palmolive ranked second in dishwashing in 2018, closely behind Jabonería Wilson. The company owns the traditional and well-known brand Axion, which has been present for decades.

Domestic brands increase value sales

Domestic brands showed an increasing sales performance during the last two years of the review period, and are expected to continue gaining share. This a consequence of the good quality perception of domestic brands and their competitive prices, along with domestic policies established to boost local production.

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Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in Ecuador?
What are the major brands in Ecuador?
What is the dishwasher penetration rate in Ecuador?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in Ecuador - Category analysis

HEADLINES

PROSPECTS

Hand dishwashing is the most relevant offer

Liquid hand dishwashing gaining in relevance

Hand dishwashing with beauty and personal care attributes

COMPETITIVE LANDSCAPE

Jabonería Wilson marginally leads dishwashing

Colgate-Palmolive challenges leadership

Domestic brands increase value sales

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Care in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Home care regaining value

Accessibility is the main strategy to maintain volume sales

Domestic brands register increasing sales

Private label’s increasing relevance while modern format remains most important channel

Positive trend expected for the forecast period

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dishwashing in Ecuador

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Hand dishwashing is the most relevant offer

Liquid hand dishwashing gaining in relevance

Hand dishwashing with beauty and personal care attributes

COMPETITIVE LANDSCAPE

Jabonería Wilson marginally leads dishwashing

Colgate-Palmolive challenges leadership

Domestic brands increase value sales

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dishwashing in Ecuador - Category analysis

HEADLINES

PROSPECTS

Hand dishwashing is the most relevant offer

Liquid hand dishwashing gaining in relevance

Hand dishwashing with beauty and personal care attributes

COMPETITIVE LANDSCAPE

Jabonería Wilson marginally leads dishwashing

Colgate-Palmolive challenges leadership

Domestic brands increase value sales

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Home care regaining value

Accessibility is the main strategy to maintain volume sales

Domestic brands register increasing sales

Private label’s increasing relevance while modern format remains most important channel

Positive trend expected for the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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