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Country Report

Dishwashing in

Dishwashing in Guatemala

12 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Paste hand-dishwashing products are the most prevalent

The dishwashing category in Guatemala is comprised of hand dishwashing products that are divided into three types of products: bar, paste and liquid. Paste is by far the most prevalent product and caters to a wider consumer base of lower to upper class consumers.

Category still has room to expand

Dishwashing is considered a mature category that mainly grows with population, even though there is room to expand the consumer base mainly among lower-income consumers. There are still households, in the lower end of the market, that use other products for their dishwashing, such as multi-purpose powder detergents such as Blanca Nieves (Union SA).

Automatic dishwashing products

Automatic dishwashing products still have negligible sales in Guatemala, but they are beginning to be seen in Guatemala. Imported expensive brands such as Cascade are found in urban modern channel retailers such as hypermarkets, supermarkets and warehouse clubs.

COMPETITIVE LANDSCAPE

Colgate-Palmolive leads the category

Colgate-Palmolive Centroamerica SA led the dishwashing category in 2017. The company offers two brands: Axion and Doña Blanca.

Formula improvement drives sales in the category

Even though dishwashing is considered a mature category, leading brands are constantly introducing new formulas and scents to maintain consumers’ interest in their brands. In 2017, Colgate-Palmolive launched Axion Complete which is anti-odour, antibacterial, deep cleaning and has an anti-stick effect, and Axion Touch of Cream, which helps maintain hands soft after washing the dishes.

International and domestic brands are present in Guatemala

Dishwashing is a category that has strong international and domestic brands competing in Guatemala. Axion (Colgate-Palmolive) and Pril (Henkel) are the strongest international brands, while Zagaz and Klinplax (Industria La Popular) are the strongest domestic brands.

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Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in Guatemala?
What are the major brands in Guatemala?
What is the dishwasher penetration rate in Guatemala?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in Guatemala - Category analysis

HEADLINES

PROSPECTS

Paste hand-dishwashing products are the most prevalent

Category still has room to expand

Automatic dishwashing products

COMPETITIVE LANDSCAPE

Colgate-Palmolive leads the category

Formula improvement drives sales in the category

International and domestic brands are present in Guatemala

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2012-2017
Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Care in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Positive performance seen in 2017

Brands are expanding product portfolios

Home care led by few companies

Traditional channel continues to be very strong in Guatemala

Strong performance expected over the forecast period

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dishwashing in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Paste hand-dishwashing products are the most prevalent

Category still has room to expand

Automatic dishwashing products

COMPETITIVE LANDSCAPE

Colgate-Palmolive leads the category

Formula improvement drives sales in the category

International and domestic brands are present in Guatemala

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dishwashing in Guatemala - Category analysis

HEADLINES

PROSPECTS

Paste hand-dishwashing products are the most prevalent

Category still has room to expand

Automatic dishwashing products

COMPETITIVE LANDSCAPE

Colgate-Palmolive leads the category

Formula improvement drives sales in the category

International and domestic brands are present in Guatemala

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Positive performance seen in 2017

Brands are expanding product portfolios

Home care led by few companies

Traditional channel continues to be very strong in Guatemala

Strong performance expected over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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