Dishwashing products presented in a cream format will remain the most popular in the country, as this is the preferred presentation among consumers. Consumers prefer it to liquid dishwashing as the latter is perceived as being less long lasting than cream or bars.
It is expected that despite some strong competitors developing positively in the market, Colgate-Palmolive Centroamerica with Axion will remain the category leader, based on its high recognition, strong distribution, and overall brand investment.
While there was limited new product launches during the pandemic, as players concentrated on keeping supplies on shelves, more are likely to engage in new product launches and innovation over the forecast period. For example, there will be multiple launches of products with pleasant scents.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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