While value and volume sales continued to be healthy in 2021, growth was down from 2020. With society opening up to an extent in 2021, less dishes were washed.
Colgate-Palmolive Centroamerica maintained a clear lead in dishwashing in Guatemala in 2021. Its Axion brand continued its leadership of dishwashing brands overall, with nearest competitors Pril, from Henkel La Luz and Zagaz from Industria La Popular, following some distance behind.
Hand dishwashing continued to be the most prevalent method used to clean dishes in Guatemala, with several different products offered at various price points to appeal across all economic groups. Long-lasting, low-cost bars are used mainly by the country’s lowest income earners, whereas pastes appeal to a broader consumer base.
Dishwashing will register moderate constant value and volume growth over the forecast period. Particularly early in the forecast period, consumers will be price sensitive and players will compete through discounting in order to win volume share.
There will be a gradual shift to liquid dishwashing formats from cream formats. Also, with more products on offer and therefore more competition, this should bring down the price somewhat.
While there was limited product launches over during the pandemic, as players concentrated on keeping supplies on shelves, there will be much more products launches and innovation over the forecast period. For example, there will be multiple launches of products with pleasant scents.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Dishwashing research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page