Dishwashing is expected to see a degree of polarisation as consumers continue to shift towards the use of dishwashers. At the start of the review period 84% of Swiss households had dishwashers, but by 2022 this had risen to 89%.
Growth at product and brand level will increasingly come from new product launches with a strong focus on sustainability and eco-friendliness. This will likely also extend to private label with Migros piloting its Zero Waste concept which promotes the use of less packaging waste and focuses on the reuse of materials.
Reckitt Benckiser (Schweiz) AG and Migros Genossenschaftsbund are expected to maintain their lead in dishwashing over the forecast period. During the review period, Reckitt Benckiser (Schweiz) AG increased its value share thanks to its flagship brand Finish, which benefited from the ongoing shift towards automatic dishwashing tablets over other formats.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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