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Learn moreFeb 2021
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While there was some stockpiling of dishwashing products in the initial stage of the COVID-19 pandemic, there was a slowdown in sales in the following weeks and dishwashing saw very little panic buying. Nonetheless, the pandemic provided a significant boost to demand in the category in 2020.
Automatic dishwashing also benefited from consumers’ increased hygiene concerns resulting from the pandemic, as high temperature wash cycles were considered to be an effective way to kill viruses and bacteria. The platform for automatic dishwashing’s expansion was strengthened by the increase in dishwasher penetration and use prior to the COVID-19 outbreak.
Procter & Gamble Hellas remained the largest player in dishwashing in value terms in 2020, with its Fairy brand dominating sales in hand dishwashing and ranking second in automatic dishwashing. Fairy gained value share as a result of its broad product offer and discounting activity, which enabled it to compete against private label rivals.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dishwashing industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.