As consumer purchasing power in Greece is set to decline further in the short term, the high retail price of automatic dishwashing tablets and hikes in energy costs may discourage local consumers from using automatic dishwashers and instead encourage more hand dishwashing. As a result, sales of automatic dishwashing products are likely to decline in the short to medium term.
With hand dishwashing now a rather saturated and mature category in terms of volume growth potential, manufacturers are shifting focus away from volume sales in favour of value sales. In respect of formulas, there is limited room for innovation as most players already have ‘extra strength’ or ‘sensitive’ products in their portfolios and therefore the focus will be on format and packaging.
At the end of 2022, Rolco Vianil introduced a new product for washing fruit and vegetables that is placed in stores next to hand dishwashing liquids. Planet VeggieWash is marketed as vegan and claims to safely remove soil and pesticide residues.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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