Although the household possession rate for dishwashers in Peru looks set to continue rising over the forecast period, by 2027 it is expected these appliances will still only be present in a small minority of homes in the country. This is mainly because most consumers cannot afford them, while the fact that wealthier households commonly employ domestic maids will also remain a significant barrier to demand.
It is expected high inflation and concern about the prospects for the Peruvian economy amidst growing political instability will continue to make many consumers inclined to favour cheaper brands and private label products in dishwashing over the forecast period. Trading down will also be encouraged by the fact that issues like quality and brand image are less influential in purchasing decisions within this category than in other areas such as beauty and personal care, consumer health etc.
While environmental concerns are increasingly shaping the consumption habits of Peruvians, the sustainability trend remains somewhat underdeveloped in dishwashing. Its only significant manifestation to date has been the offer of certain brands in stand-up pouches, which use less plastic.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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