Dishwashing in Bolivia

PROSPECTS

Dishwashing sales record growth; however powder detergents are still commonly used for dishwashing purposes

Dishwashing is mainly concentrated on hand dishwashing in Bolivia, as dishwashing machines are scarce. Its low prices drive the use of hand dishwashing, and the use of laundry care standard powder detergents for dishwashing purposes is common in Bolivia.

Innovation focuses on launch more effective products, with time-saving and money-saving benefits

In 2019, players focused on launching innovative products to drive growth in dishwashing. These innovations concentrate on effectiveness, launching products that easily remove grease, saving time and money with the efficiency of the product.

Players focus on affordable prices to drive sales and increase consumer awareness of dishwashing products

Performance and value were the key purchasing criteria in dishwashing in 2019. Leading players focused on affordable packaging in smaller sizes, allowing consumers to save money, as well as larger packaging and doypacks.

COMPETITIVE LANDSCAPE

Astrix SA retains its lead in dishwashing, however, Unilever acquired the player in 2019

Astrix SA led dishwashing in Bolivia, with a dominant value share in 2019. Astrix invests in promoting, distributing and positioning its brands.

Dishwashing is an attractive landscape for domestic players, whose low costs allow them to offer low-priced products

Domestic players continued to lead sales of dishwashing in Bolivia due to their low costs, which allows them to offer low-priced products. In addition, these players are focused on innovation and continuously provide alternatives to consumers.

Industrias Luri launches low-price hand dishwashing liquid Todo Brillo to the landscape, targeting price-sensitive consumers through Facebook posts

New players entered the landscape in 2019, with many focused on price-sensitive consumers. This was the case for Industrias Luri with its brand Todo Brillo, which entered the landscape in 2019, with low priced hand dishwashing liquid.

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