Executive Summary

Feb 2019
PROSPECTS
Dishwashing sales increase but powder detergent is still widely used in the country

The use of laundry care standard powder detergents for dishwashing purposes is common in Bolivia. Standard powder detergents are affordable and widely available, being accessible to most local consumers.

Affordable prices increase consumer awareness of dishwashing

Performance and value were the key purchasing criteria in dishwashing in 2018. Leading companies focused on affordable packaging presentations in smaller sizes for smaller outlays, and in order to allow consumers to save money larger packaging presentations and doy packs were launched.

Dishwashers remain negligible in Bolivian homes

Dishwashers are not generally available in Bolivia and only a minority of high-income households own them. Dishwasher penetration remained low in 2018, with these appliances are only present among a minority of the population.

COMPETITIVE LANDSCAPE
Astrix is the clear leader in dishwashing

Astrix led dishwashing in Bolivia with a dominant value share in 2018. Astrix invests in promoting, distributing and positioning its brands.

Dishwashing is attractive for domestic players

Domestic players continued to lead sales of dishwashing in Bolivia due to their low costs, which allows them to offer low-priced products. In addition, these companies are focused on innovation and constantly offer alternatives to consumers.

Promotional activities are focus at points of sale

Advertising of dishwashing in Bolivia focuses on point of sale activities through modern and traditional grocery retailers. Promoters present the benefits of the products and may offer gifts in return for purchasing a brand.

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Dishwashing in Bolivia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dishwashing in Bolivia?
  • What are the major brands in Bolivia?
  • What is the dishwasher penetration rate in Bolivia?
  • What are the key new product launches in the dishwashing products market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Dishwashing in Bolivia - Category analysis

HEADLINES

PROSPECTS

Dishwashing sales increase but powder detergent is still widely used in the country
Affordable prices increase consumer awareness of dishwashing
Dishwashers remain negligible in Bolivian homes

COMPETITIVE LANDSCAPE

Astrix is the clear leader in dishwashing
Dishwashing is attractive for domestic players
Promotional activities are focus at points of sale

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Care in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Innovation and low prices benefit Bolivian consumers
Convenience is an increasing trend in the home care offer
Being local is a strength
Distribution in Bolivia remains largely unchanged
Uncertain political scenario represents challenge to home care industry

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources