Dishwashing in Bolivia

PROSPECTS

Dishwashing sales increase but powder detergent is still widely used in the country

The use of laundry care standard powder detergents for dishwashing purposes is common in Bolivia. Standard powder detergents are affordable and widely available, being accessible to most local consumers.

Affordable prices increase consumer awareness of dishwashing

Performance and value were the key purchasing criteria in dishwashing in 2018. Leading companies focused on affordable packaging presentations in smaller sizes for smaller outlays, and in order to allow consumers to save money larger packaging presentations and doy packs were launched.

Dishwashers remain negligible in Bolivian homes

Dishwashers are not generally available in Bolivia and only a minority of high-income households own them. Dishwasher penetration remained low in 2018, with these appliances are only present among a minority of the population.

COMPETITIVE LANDSCAPE

Astrix is the clear leader in dishwashing

Astrix led dishwashing in Bolivia with a dominant value share in 2018. Astrix invests in promoting, distributing and positioning its brands.

Dishwashing is attractive for domestic players

Domestic players continued to lead sales of dishwashing in Bolivia due to their low costs, which allows them to offer low-priced products. In addition, these companies are focused on innovation and constantly offer alternatives to consumers.

Promotional activities are focus at points of sale

Advertising of dishwashing in Bolivia focuses on point of sale activities through modern and traditional grocery retailers. Promoters present the benefits of the products and may offer gifts in return for purchasing a brand.

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