Whilst traditional upright dishwashers are powerful and convenient to use, volume sales are limited in Hong Kong as they are bulky and require significant space. In 2017, demand for economic table-top dishwashers rocketed in Hong Kong, as they provide a compact solution for households.
Whilst hand dishwashing remains the main way of washing dishes in Hong Kong, the significant growth in the availability of table-top dishwashers has encouraged consumers to use compact dishwashers. However, the majority of people in Hong Kong who own a table-top dishwasher only use it when there is a full load.
According to trade sources, some producers of dishwashing liquids claim that their products can be used to remove pesticides from the surface of fresh fruit and other produce. Consumers in Hong Kong were more inclined to buy dishwashing liquids with such a feature; they believed that these products would not contain chemicals harmful to the human body, even though they might not necessarily use them to wash their food.
Finish was still the main brand offering automatic dishwashing powders in 2018. Despite the aggressive growth in demand for dishwashers, Finish was still the only automatic dishwashing powder offered in most supermarkets.
Lam Soon (HK) continued to lead hand dishwashing in value terms in Hong Kong in 2018, with its brands AXE and Labour. Lam Soon was established in Hong Kong in 1961, and still enjoys the benefits of first-mover advantage.
According to store checks, AXE dishwashing liquid takes up significant shelf space with a wide range of products. One notable product development was that it was innovative with regard to the fragrances of its detergents, targeting the product towards young families.
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