Hand dishwashing, dominating overall sales within the category, is still perceived as offering satisfactory cleaning power by many local consumers. Most leading brands, including Soonsaem, Cham Green and Natural Pong from local players, have obtained a “Class 1 dish detergent” certification from the Ministry of Food and Drug Safety, which means that not only are they suitable for dishes but also for washing fruit and vegetables.
As consumers in South Korea continue to cook more frequently at home instead of eating out due to lingering concerns over COVID-19 and the rising cost of living, they are likely to consider investing in appliances such as dishwashers that add value to their lives through convenience, in addition to small cookware items with improved practicality and functionality. For single-person households which are rapidly increasing in number in South Korea, smaller dishwashers, including table-top formats, are likely to further gain in popularity.
As dishwashing products tend to be used daily, consumers want to ensure that there is no chemical residue left on dishes that could potentially be harmful, especially to young children. This will lead to the further development of eco-friendly ingredients, but the products must still be able to demonstrate a satisfactory level of cleaning power.
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This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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