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Country Report

Dishwashing in

Dishwashing in South Korea

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing awareness of product composition generates new trends for hand dishwashing

“Eco-friendly”, “safety”, and “chemical free” are keywords used by players of dishwashing, particularly hand dishwashing. Increased consumer awareness of toxic substances used in home care has been substantially noted since Oxy’s scandal.

Automatic dishwashing remains pessimistic

Automatic dishwashing powders and tablets remained limited in volume sales, while hand dishwashing dominates. Despite growing penetration of dishwashers due to the housing boom in South Korea, which includes demand for built-in dishwashers, actual usage frequency of dishwashers remains low and demand for automatic dishwashing powder and tablets is also low accordingly, in addition to limited product availability.

Refill pouch packaging more readily available than bottle format

There appeared to be a higher number of refill pouch packaging products available on retailers’ shelves than bottle packaging, because refill packs provide economic benefits at a much lower price and can simply be decanted into existing bottles from a previous purchase. In addition, the sinks installed in newly constructed residential buildings often have a soap dispenser built in the sink for convenience and aesthetic purposes.

COMPETITIVE LANDSCAPE

LG Household & Health Care strengthens its leading position

LG Household & Health Care retained its leading position, gaining ground with long-established brands, Pong Pong, Natural Pong and Safe. Due to strong brand power and reliability, they are used in most households.

Local brands continue to dominate

Second-ranked player Aekyung industrial Co in 2017 also gained share with its major brands Trio and Soonsaem. Trio has established brand power and reliability that has built up for decades.

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Samples

Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in South Korea market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in South Korea?
What are the major brands in South Korea?
What is the dishwasher penetration rate in South Korea?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in South Korea - Category analysis

HEADLINES

PROSPECTS

Increasing awareness of product composition generates new trends for hand dishwashing

Automatic dishwashing remains pessimistic

Refill pouch packaging more readily available than bottle format

COMPETITIVE LANDSCAPE

LG Household & Health Care strengthens its leading position

Local brands continue to dominate

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2012-2017
Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Chemophobia dampens consumer confidence

Increased awareness of chemicals and attention paid to home care choices

Leading players gain additional value share, benefiting from Oxy’s absence

Limited product innovation under market uncertainty

Marginal growth potential after testing times

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dishwashing in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing awareness of product composition generates new trends for hand dishwashing

Automatic dishwashing remains pessimistic

Refill pouch packaging more readily available than bottle format

COMPETITIVE LANDSCAPE

LG Household & Health Care strengthens its leading position

Local brands continue to dominate

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dishwashing in South Korea - Category analysis

HEADLINES

PROSPECTS

Increasing awareness of product composition generates new trends for hand dishwashing

Automatic dishwashing remains pessimistic

Refill pouch packaging more readily available than bottle format

COMPETITIVE LANDSCAPE

LG Household & Health Care strengthens its leading position

Local brands continue to dominate

CATEGORY INDICATORS

CATEGORY DATA

Home Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Chemophobia dampens consumer confidence

Increased awareness of chemicals and attention paid to home care choices

Leading players gain additional value share, benefiting from Oxy’s absence

Limited product innovation under market uncertainty

Marginal growth potential after testing times

MARKET INDICATORS

MARKET DATA

SOURCES

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