Manufacturers of consumer appliances including SK Magic, LG and Samsung in addition to smaller players are continuing to expand their offer of dishwashers. SK Magic has introduced new dishwashers in both table-top format and larger models, while LG and Samsung produce customised designs of dishwashers under their respective brands, Objet Collection and Bespoke.
The largest category of hand dishwashing is set to record low but undynamic volume growth in comparison to automatic dishwashing in 2021, in addition to slower current value growth compared to the previous year due to the increasing popularity of food delivery services and home meal replacement (HMR). Ongoing home seclusion and the amount of time local consumers have spent cooking for themselves has led to boredom and inertia towards this regular chore, and therefore, they are increasingly turning to food delivery services and home meal replacement as alternative solutions.
Hypermarkets remains the leading distribution channel of dishwashing in 2021, despite further loss of value share. It is followed by the more dynamic e-commerce, which continues to gain ground.
As the threat of the pandemic wanes, local consumers are likely to spend longer periods of time outside of the home including visiting foodservice establishments due to pent-up demand. The more regular return to the workplace or school will also reduce the number of meals being prepared during the day, and therefore reducing frequency of dishwashing, by hand or automatically with the use of a dishwasher.
Manufacturers will continue to identify different consumer groups, particularly targeting single-person households. Running a household takes considerable time out of their day, and if the price of a convenient dishwasher is deemed to be affordable, these consumers will be more willing to purchase this appliance.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Dishwashing industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Dishwashing research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page