In the forecast period dishwashing is expected to continue to register strong retail volume and current value growth, as the consumer base for the category is expected to widen. The trend towards cooking and eating at home, which emerged at the peak of the COVID-19 pandemic, is expected to continue, with consumers also expected to remain interested in maintaining elevated hygiene standards whilst cooking and eating at home.
Consumers in many areas still prefer lemon fragrance, as they believe it helps clean dishes better than products with other fragrance, as citrus is considered to cut through grease. In addition, due to the pandemic consumers favour brands that offer “bacteria killing” feature, with the antibacterial credentials of such products frequently mentioned in marketing and advertising campaigns in an effort to attract the interest of consumers.
The dramatic increase that was seen in sales of dishwashing products via e-commerce towards the end of the review period led numerous global brands in the category to take steps to improve their online presence. There are therefore now various third party e-commerce aggregators, such as Shopee, Lazada, and Tiki, that are popular amongst Vietnamese consumers when purchasing dishwashing products.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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