Demand for dishwashing will remain largely driven by hybrid working and home cooking heading into the forecast period. Despite the more frequent return to normal activities in South Africa, hybrid working models, habit persistence and inflationary pressures are likely to see many consumers spending greater time at home.
Antibacterial trends within dishwashing are expected to continue filtering into the local market and driving growth over the forecast period. Increased advertising on antibacterial and eco-friendly products will likely remain important for most players.
Innovation within dishwashing, increased urbanisation and a rising population will likely continue to contribute to further demand for the category over the forecast period. Despite a challenging economy, dishwashing remains a priority for the majority of households and will likely continue to drive growth in the coming years.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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