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Country Report

Dishwashing in

Dishwashing in South Africa

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Hand dishwashing remains the number one format

In South Africa, dishwashers remain niche products that are only affordable for a percentage of the privileged middle and upper middle classes. For low-income households, dishwashing machines are perceived as non-essential.

Common product formats among all income groups

As many households do not own dishwashing machines, the majority of South African households use hand dishwashing methods, as discussed. Liquid detergents remained the main format.

Continued promotional activities drive sales growth

Average unit price within dishwashing continued to rise as inflationary pressure increased with the tough economic conditions. Promotions seen throughout the year helped to moderate prices.

COMPETITIVE LANDSCAPE

International players maintain dominance

Unilever led sales in dishwashing with just over half of total retail value shares, followed by Reckitt Benckiser and private labels from Pick ‘n Pay and Shoprite Checkers. The growth of these private label products was noteworthy, as they increased their offerings.

Support for both entry level and private label products key to future growth

The rising cost of living will continue to threaten future performance within dishwashing. Stronger volume growth is expected over the forecast period.

New product developments by Albion Chemicals

In 2017, Albion Chemicals, with its Albex range predominantly found in bleach, acquired the Polagric brand, which has products in hand dishwashing and multi-purpose cleaners, with the aim of expanding the company’s reach by moving into new product categories. The relaunch of the Polagric brand was expected in November or December 2017 and would include new packaging to promote the brand alongside existing formats, as well as new and improved formulas.

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Samples

Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in South Africa market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in South Africa?
What are the major brands in South Africa?
What is the dishwasher penetration rate in South Africa?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in South Africa - Category analysis

HEADLINES

PROSPECTS

Hand dishwashing remains the number one format

Common product formats among all income groups

Continued promotional activities drive sales growth

COMPETITIVE LANDSCAPE

International players maintain dominance

Support for both entry level and private label products key to future growth

New product developments by Albion Chemicals

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2012-2017
Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Uncertain economic conditions affect consumers

Consumers become more aspirational and demand value-added goods

Fierce competition between leading players and private label

Other product innovations and changes

Future performance set to be impacted by increased competition

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dishwashing in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Hand dishwashing remains the number one format

Common product formats among all income groups

Continued promotional activities drive sales growth

COMPETITIVE LANDSCAPE

International players maintain dominance

Support for both entry level and private label products key to future growth

New product developments by Albion Chemicals

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dishwashing in South Africa - Category analysis

HEADLINES

PROSPECTS

Hand dishwashing remains the number one format

Common product formats among all income groups

Continued promotional activities drive sales growth

COMPETITIVE LANDSCAPE

International players maintain dominance

Support for both entry level and private label products key to future growth

New product developments by Albion Chemicals

CATEGORY INDICATORS

CATEGORY DATA

Home Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Uncertain economic conditions affect consumers

Consumers become more aspirational and demand value-added goods

Fierce competition between leading players and private label

Other product innovations and changes

Future performance set to be impacted by increased competition

MARKET INDICATORS

MARKET DATA

SOURCES

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