Dishwashing in Canada

PROSPECTS

The demand for convenience boosts sales of automatic dishwashing tablets, driving growth in the dishwashing landscape

Dishwasher sales in Canada recorded positive volume and value sales in 2019 – a trend which is expected to continue to grow in the forecast period. Convenience was a large driver behind the growth in dishwashers, and is a key factor in the purchasing decisions for consumers.

Sales of dishwashing products impacted as Canadians eat out at least once a week

In Canada, trends show that most Canadians eat out at least once a week. With younger millennials fully embracing this trend, often eating out more than once.

Large packs are high in demand as consumers benefit from economy price points

The undeniable strong demand for automatic dishwashing tablets has led to significant growth and popularity among most households. Contrary to the trend of smaller packaging sizes, the large economic pack sizes are especially high in demand.

COMPETITIVE LANDSCAPE

Reckitt Benckiser strengthens its lead over Procter & Gamble Co, continuing to come out top in dishwashing in 2019

In 2019, Reckitt Benckiser Canada Inc slightly widened its lead over Procter & Gamble Co in Canadian dishwashing. The player strengthened its leadership in most of dishwashing, recording a strong performance in automatic dishwashing liquids, and dominating dishwashing additives.

Procter & Gamble retains its second-place positioning, targeting millennials and launching a new range of eco-friendly products

The consumer giant Procter & Gamble came in second place in 2019. The player aims to target millennials who are undoubtedly becoming strong decision-makers in-home care.

Large multinationals appeal to eco-friendly consumers by increasing their green credentials

The increasing awareness of the importance of protecting the environment, especially water usage, has led to consumers searching for eco-friendly dishwashing detergents. Understanding the need, players have been promoting their offerings as environmentally-friendly or sustainable.

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