Executive Summary

Mar 2019
PROSPECTS
Indulgence to dine out more impacts dishwashing

Most Canadians like to dine out at least twice a week, with younger millennials fully embracing this trend. According to Capital One and Credit Canada, consuming food outside of the home is the most popular indulgence for Canadians, and they are willing to spend approximately CAD200 per month on dining out.

Demand for automatic dishwashing tablets continues to grow

Current value sales of automatic dishwashing liquids and automatic dishwashing powders started to decline as consumers shifted their interest towards automatic dishwashing tablets. Although the price of automatic dishwashing tablets is comparatively higher than liquids or powders, the convenience and the optimum usage of the tablet makes it a preferred choice.

Large economy packs are high in demand

The undeniable strong demand for automatic dishwashing tablets has led to the significant growth and popularity among most households. Contrary to the trend of smaller packaging sizes, the large economic pack sizes are especially high in demand.

COMPETITIVE LANDSCAPE
Reckitt Benckiser expands its dishwashing products with innovations

As the leading player in dishwashing in Canada, Reckitt Benckiser continued to gain strong value share in 2018. The company strengthened its leadership in most of dishwashing, recording a strong performance in automatic dishwashing liquids, and dominating dishwashing additives.

Procter & Gamble to target millennials

The consumer giant Procter & Gamble continued to gain value share within dishwashing in 2018, strengthening its second position. The player aims to target millennials who are undoubtedly becoming strong decision makers/influencers in home care through social media.

Large multinationals keen to promote “eco” labels

The increasing awareness of the importance of protecting the environment, especially water usage, have led to consumers searching for eco-friendly dishwashing detergents. Understanding the need, players have been promoting their brands as environmentally-friendly or sustainable.

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Dishwashing in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Canada market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dishwashing in Canada?
  • What are the major brands in Canada?
  • What is the dishwasher penetration rate in Canada?
  • What are the key new product launches in the dishwashing products market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Dishwashing in Canada - Category analysis

HEADLINES

PROSPECTS

Indulgence to dine out more impacts dishwashing
Demand for automatic dishwashing tablets continues to grow
Large economy packs are high in demand

COMPETITIVE LANDSCAPE

Reckitt Benckiser expands its dishwashing products with innovations
Procter & Gamble to target millennials
Large multinationals keen to promote “eco” labels

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Care in Canada - Industry Overview

EXECUTIVE SUMMARY

Amid economic slowdown, Canadian home care registers growth
Canadians demand greater transparency
Sustainability is key for players
Innovation limited to fragrances and packaging in 2018
Convenience to drive home care

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources