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Country Report

Dishwashing in

Dishwashing in Canada

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dishwashing has limited room for growth

The mature dishwashing category is expected to slightly decline in the forecast period. The anticipated sales decline in automatic dishwashing overall, excluding automatic dishwashing tablets and dishwashing additives, is mainly attributed to the lack of innovation.

Demand for automatic dishwashing tablets is set to increase

A country with strong population growth compared to other G7 countries and an increasing working women population, particularly with around 90% of Canadian women aged above 65 being employed, favours increasing dishwasher penetration in the households, which in turn is set to increase demand for dishwashing tablets. The demand is primarily due to the product’s main feature – convenience, with the combination of prewash, wash and rinse cycle in single tablet making the entire dishwashing process easy for people that are pressed for time and is also economical for consumers due to single tablet usage.

Eco-friendly products to see a boost

As Canadians are well aware of the hazardous effects of pouring phosphates into water bodies, which results in toxic bacterial growth, they are increasingly looking for eco-friendly dishwashing detergents. Though Canada has banned the inclusion of phosphates in bar detergents, consumers are increasingly examining product labels and have started to lean towards green products in order to become environmentally responsible.

COMPETITIVE LANDSCAPE

Reckitt Benckiser continues to lead

Reckitt Benckiser’s Finish brand continued to lead dishwashing value sales in Canada in 2017. The brand has continuously led in dishwashing categories like automatic dishwashing liquids, tablets, and additives; which can be attributed to the strong consumer loyalty towards the brand.

Procter & Gamble poses strong challenge

Procter & Gamble is strongly competing with Reckitt Benckiser, thanks to its brand Cascade. Cascade held a majority value share in automatic dishwashing powders and ranked second in automatic dishwashing liquids in 2017.

Palmolive accounts for nearly half of hand dishwashing sales

Colgate-Palmolive’s hand dishwashing brand Palmolive has been continuously dominant in Canada, and in 2017 the brand accounted for more than half of the category’s value sales. Procter & Gamble’s Dawn and Henkel’s Sunlight ranked second and third.

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Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Canada market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in Canada?
What are the major brands in Canada?
What is the dishwasher penetration rate in Canada?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in Canada - Category analysis

HEADLINES

PROSPECTS

Dishwashing has limited room for growth

Demand for automatic dishwashing tablets is set to increase

Eco-friendly products to see a boost

COMPETITIVE LANDSCAPE

Reckitt Benckiser continues to lead

Procter & Gamble poses strong challenge

Palmolive accounts for nearly half of hand dishwashing sales

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2012-2017
Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Care in Canada - Industry Overview

EXECUTIVE SUMMARY

Modest growth for home care

More emphasis on green products

International players continue to lead

Manufacturers are trying to revive the market with innovation

Home care is expected to slow down

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dishwashing in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dishwashing has limited room for growth

Demand for automatic dishwashing tablets is set to increase

Eco-friendly products to see a boost

COMPETITIVE LANDSCAPE

Reckitt Benckiser continues to lead

Procter & Gamble poses strong challenge

Palmolive accounts for nearly half of hand dishwashing sales

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dishwashing in Canada - Category analysis

HEADLINES

PROSPECTS

Dishwashing has limited room for growth

Demand for automatic dishwashing tablets is set to increase

Eco-friendly products to see a boost

COMPETITIVE LANDSCAPE

Reckitt Benckiser continues to lead

Procter & Gamble poses strong challenge

Palmolive accounts for nearly half of hand dishwashing sales

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Canada - Industry Overview

EXECUTIVE SUMMARY

Modest growth for home care

More emphasis on green products

International players continue to lead

Manufacturers are trying to revive the market with innovation

Home care is expected to slow down

MARKET INDICATORS

MARKET DATA

SOURCES

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