The Indonesian hand dishwashing category is expected to experience a double digit CAGR over the forecast period, more than five times higher than the Asia Pacific average CAGR and the highest in the region. This dynamism will mainly be supported by the shift from using multi-purpose detergents to hand dishwashing liquid.
Releasing new variants and engaging top influencers to promote them will be crucial in manufacturers’ efforts to engage existing consumers during the forecast period. It is not a secret that Indonesian consumers are very engaged in social media and will try any products that their favourite celebrities use.
The growing availability of more affordable hand dishwashing detergents is expected to continue in the forecast period. Middle- to low-income consumers who previously used sabun colek may opt for hand dishwashing detergents if such products are affordable.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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