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Country Report

Dishwashing in

Dishwashing in Morocco

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong growth expected over forecast period

Dishwashing in Morocco is expected to record strong growth in both volume and value terms (current value terms as well as at constant 2018 prices) over the forecast period. This will be the result of growing urbanisation and consumer awareness of dishwashing.

Automatic dishwasher usage is growing strongly

In Morocco, increasing numbers of women are joining the workforce, which is benefitting demand for automatic dishwashers, as many women lack time to clean the dishes manually. The rapid expansion of modern retailers, which tend to offer discounts and appealing offers on dishwashers have also increased the interest of local consumers in such products and also increased the penetration rate in Morocco.

Economic slowdown may impact growth

The economic slowdown that the country experienced at the end of the review period, and which has resulted in increasing unemployment may negatively affect sales of dishwashing over the forecast period. This is mainly because local households will adopt a saving strategy and thus will spend less money on such products, instead focusing more on other important products such as food and other necessary products.

COMPETITIVE LANDSCAPE

Hygiene Orient SA retains leadership of dishwashing

Hygiene Orient SA continued to lead dishwashing in Morocco in 2018, due to its diverse product portfolio. The company also runs very strong advertising campaigns and a distribution strategy utilising both modern and traditional retailers across the country.

Hand dishwashing remains fairly concentrated

Hand dishwashing in Morocco remained fairly concentrated in 2018 with a large share of value sales being held by the six leading players. However, there was still room for many small companies to hold low value share in 2018.

Automatic dishwashing in Morocco is dominated by international players

Automatic dishwashing in Morocco is dominated mainly by international key players. This is mainly because these companies have some of the most recognisable brands in the country.

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Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Morocco market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in Morocco?
What are the major brands in Morocco?
What is the dishwasher penetration rate in Morocco?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in Morocco - Category analysis

HEADLINES

PROSPECTS

Strong growth expected over forecast period

Automatic dishwasher usage is growing strongly

Economic slowdown may impact growth

COMPETITIVE LANDSCAPE

Hygiene Orient SA retains leadership of dishwashing

Hand dishwashing remains fairly concentrated

Automatic dishwashing in Morocco is dominated by international players

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Care in Morocco - Industry Overview

EXECUTIVE SUMMARY

Positive overall result for home care in 2018

Growing interest in specialised products

Intensifying competition in home care

Green products are launched in home care

Positive performance expected over the forecast period

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dishwashing in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Strong growth expected over forecast period

Automatic dishwasher usage is growing strongly

Economic slowdown may impact growth

COMPETITIVE LANDSCAPE

Hygiene Orient SA retains leadership of dishwashing

Hand dishwashing remains fairly concentrated

Automatic dishwashing in Morocco is dominated by international players

Samples

Overview

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Table of Contents

Dishwashing in Morocco - Category analysis

HEADLINES

PROSPECTS

Strong growth expected over forecast period

Automatic dishwasher usage is growing strongly

Economic slowdown may impact growth

COMPETITIVE LANDSCAPE

Hygiene Orient SA retains leadership of dishwashing

Hand dishwashing remains fairly concentrated

Automatic dishwashing in Morocco is dominated by international players

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Morocco - Industry Overview

EXECUTIVE SUMMARY

Positive overall result for home care in 2018

Growing interest in specialised products

Intensifying competition in home care

Green products are launched in home care

Positive performance expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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