Dishwashing is set to see a stronger performance over the forecast period, driven by population growth and the ongoing trend towards urbanisation. Growth will be far stronger in current value (constant 2022 prices) as opposed to volume terms, given the fact that the rate of inflation is expected to remain elevated, at least in the short-term, with prices of imports set to continue to rise.
Dishwashing in Tunisia is anticipated to see little product development, other than within automatic dishwashing, during the forecast period. This will be due, in part, to the effects of the economic recession on lower income households, which will seek to save money where possible, focussing on staples rather than products with added value.
Despite being a relative newcomer to the category, domestic brand Lilas is expected to generate further share growth during the forecast period, with the result it is expected to secure the leadership of hand dishwashing by 2027. Growth for the brand will be boosted by strong advertising activity, combined with promotions in hypermarkets and supermarkets.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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