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Country Report

Dishwashing in

Dishwashing in Tunisia

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dishwashing expected to witness growth

Dishwashing in Tunisia is expected to increase in value over the forecast period, as a result of ongoing urbanisation and the strong development of modern grocery retailers. The popularity of dishwashing nationwide increased as consumers sought more task-specific products for washing dishes, instead of general-purpose products.

Increased penetration of automatic dishwashing

Dishwashers were not widespread in 2018, owned by a minority of high-income households. The penetration rate of dishwashers reached around 5% according to the National Statistics Institute.

Hand dishwashing expected to remain popular

Despite the advance of automatic dishwashing, hand dishwashing will continue. Owning a dishwasher does not exclude the possibility of doing dishes by hand.

COMPETITIVE LANDSCAPE

Henkel continues to lead in dishwashing

Henkel-Alki Tunisie maintained its leading position in dishwashing in 2018. The company was able to benefit from the strong popularity of its brand Pril in Tunisia.

Reckitt Benckiser remains second

Reckitt Benckiser Group Plc ranked second in 2018. The company owed this good performance to the strong growth of automatic dishwashing, a category in which it remained the leading player.

International players lead

International manufacturers dominated the category in 2018, led by Henkel and Reckitt Benckiser. International players offered a wide range of high quality products to a wide range of Tunisian consumers.

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Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in Tunisia?
What are the major brands in Tunisia?
What is the dishwasher penetration rate in Tunisia?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in Tunisia - Category analysis

HEADLINES

PROSPECTS

Dishwashing expected to witness growth

Increased penetration of automatic dishwashing

Hand dishwashing expected to remain popular

COMPETITIVE LANDSCAPE

Henkel continues to lead in dishwashing

Reckitt Benckiser remains second

International players lead

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Healthy growth despite the economic situation

Consumers switching to basic home care products

Multinationals remain dominant

Modern outlets see rapid growth

Continuous development of home care in Tunisia

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dishwashing in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dishwashing expected to witness growth

Increased penetration of automatic dishwashing

Hand dishwashing expected to remain popular

COMPETITIVE LANDSCAPE

Henkel continues to lead in dishwashing

Reckitt Benckiser remains second

International players lead

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dishwashing in Tunisia - Category analysis

HEADLINES

PROSPECTS

Dishwashing expected to witness growth

Increased penetration of automatic dishwashing

Hand dishwashing expected to remain popular

COMPETITIVE LANDSCAPE

Henkel continues to lead in dishwashing

Reckitt Benckiser remains second

International players lead

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Healthy growth despite the economic situation

Consumers switching to basic home care products

Multinationals remain dominant

Modern outlets see rapid growth

Continuous development of home care in Tunisia

MARKET INDICATORS

MARKET DATA

SOURCES

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