Dishwashing in Tunisia

PROSPECTS

Dishwashing expected to witness growth

Dishwashing in Tunisia is expected to increase in value over the forecast period, as a result of ongoing urbanisation and the strong development of modern grocery retailers. The popularity of dishwashing nationwide increased as consumers sought more task-specific products for washing dishes, instead of general-purpose products.

Increased penetration of automatic dishwashing

Dishwashers were not widespread in 2018, owned by a minority of high-income households. The penetration rate of dishwashers reached around 5% according to the National Statistics Institute.

Hand dishwashing expected to remain popular

Despite the advance of automatic dishwashing, hand dishwashing will continue. Owning a dishwasher does not exclude the possibility of doing dishes by hand.

COMPETITIVE LANDSCAPE

Henkel continues to lead in dishwashing

Henkel-Alki Tunisie maintained its leading position in dishwashing in 2018. The company was able to benefit from the strong popularity of its brand Pril in Tunisia.

Reckitt Benckiser remains second

Reckitt Benckiser Group Plc ranked second in 2018. The company owed this good performance to the strong growth of automatic dishwashing, a category in which it remained the leading player.

International players lead

International manufacturers dominated the category in 2018, led by Henkel and Reckitt Benckiser. International players offered a wide range of high quality products to a wide range of Tunisian consumers.

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