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Country Report

Dishwashing in

Dishwashing in Spain

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dishwashing tablets drive return to positive growth

Value sales of dishwashing declined in recent years, although volumes saw a slight increase. In 2017 this situation changed as value growth turned slightly positive, supported by more significant volume growth.

Consumers move towards gel automatic tablets

Gel packs continued to gain importance within automatic dishwashing, becoming popular among manufacturers to create automatic dishwashing tablets that contain both gel detergent and additives. The growth of gel packs is to the detriment of powder tablets, which are suffering as they sometimes do not dissolve properly.

Dishwashing machines gain popularity in the country

Traditionally Spaniards prefer to wash their plates by hand. Consequently in 2017 Spain accounted for one of the highest per capita consumption levels of hand dishwashing products in Western Europe.

COMPETITIVE LANDSCAPE

Strong competition at the top

Procter & Gamble España and Reckitt Benckiser España share the leadership of dishwashing in Spain. Fairy (Procter & Gamble) is traditionally the most popular hand dishwashing brand, accounting for almost half of hand dishwashing sales.

Bio formulations drive innovation

Innovation focuses on accomplishing the most recent European Regulation on biocides, which saw manufacturers invest in reducing phosphates’ presence in their new dishwashing products, based on the example of Henkel’s brand Mistol at the end of 2016, or Procter & Gamble with Fairy.

Private label struggles to gain ground

Dishwashing has one of the lowest private label penetration rates within home care. The main reason is the higher purchasing power of dishwasher owners.

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Samples

Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Spain market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in Spain?
What are the major brands in Spain?
What is the dishwasher penetration rate in Spain?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in Spain - Category analysis

HEADLINES

PROSPECTS

Dishwashing tablets drive return to positive growth

Consumers move towards gel automatic tablets

Dishwashing machines gain popularity in the country

COMPETITIVE LANDSCAPE

Strong competition at the top

Bio formulations drive innovation

Private label struggles to gain ground

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2012-2017
Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Average unit price rises, demographic and lifestyle trends influence market

Home insecticides register strongest growth

Private label loses competitiveness

Eco products increase in availability through traditional grocery retailers

Multi-purpose products and premiumisation will drive future sales

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dishwashing in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dishwashing tablets drive return to positive growth

Consumers move towards gel automatic tablets

Dishwashing machines gain popularity in the country

COMPETITIVE LANDSCAPE

Strong competition at the top

Bio formulations drive innovation

Private label struggles to gain ground

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dishwashing in Spain - Category analysis

HEADLINES

PROSPECTS

Dishwashing tablets drive return to positive growth

Consumers move towards gel automatic tablets

Dishwashing machines gain popularity in the country

COMPETITIVE LANDSCAPE

Strong competition at the top

Bio formulations drive innovation

Private label struggles to gain ground

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Average unit price rises, demographic and lifestyle trends influence market

Home insecticides register strongest growth

Private label loses competitiveness

Eco products increase in availability through traditional grocery retailers

Multi-purpose products and premiumisation will drive future sales

MARKET INDICATORS

MARKET DATA

SOURCES

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