Executive Summary

Feb 2019
PROSPECTS
Automatic substitutes hand dishwashing

Dishwashing experienced a positive evolution in 2018. The main driver of growth was automatic dishwashing, while hand dishwashing sales continued to decline.

Automatic dishwashing tablets gain share

Within automatic dishwashing, tablets continued to gain share and record the highest current value growth. Manufacturers largely invested in the development of this format by offering tablets with additives, easy to dose and in large packages.

Less space for additives

Dishwashing additives suffered from the competition of all-in-one detergents, in particular automatic dishwashing tablets. Salts and rising agents are increasingly being included in tablets.

COMPETITIVE LANDSCAPE
Reckitt Benckiser gains first position

Dishwashing’s competitive landscape continued to be highly concentrated in the hands of several international companies. Furthermore, it characterises a struggle for the leading position between Reckitt Benckiser España and Procter & Gamble España, reflecting the popularity of their brands Finish and Fairy, respectively.

Private label maintains consumers’ trust

Private label held strong double-digit value share in 2018. During the review period, and in particular during the years of economic crisis, private label managed to gain consumers’ trust and quickly reached a dominant position.

Somat reinforces its positioning

Henkel Ibérica recorded growth in 2018 due to the new launches for its Somat range and its advertising efforts, particularly online and on television. In 2018, for the first time, Somat entered hand dishwashing, with three varieties and two different formats.

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Dishwashing in Spain

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Spain market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dishwashing in Spain?
  • What are the major brands in Spain?
  • What is the dishwasher penetration rate in Spain?
  • What are the key new product launches in the dishwashing products market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Dishwashing in Spain - Category analysis

HEADLINES

PROSPECTS

Automatic substitutes hand dishwashing
Automatic dishwashing tablets gain share
Less space for additives

COMPETITIVE LANDSCAPE

Reckitt Benckiser gains first position
Private label maintains consumers’ trust
Somat reinforces its positioning

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Premiumisation and new products favour value sales
Home insecticides and toilet care record strongest performances
Four manufacturers dominate
New products and new categories
Fewer products purchased but of higher specific value

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources