Dishwashing experienced a positive evolution in 2018. The main driver of growth was automatic dishwashing, while hand dishwashing sales continued to decline.
Within automatic dishwashing, tablets continued to gain share and record the highest current value growth. Manufacturers largely invested in the development of this format by offering tablets with additives, easy to dose and in large packages.
Dishwashing additives suffered from the competition of all-in-one detergents, in particular automatic dishwashing tablets. Salts and rising agents are increasingly being included in tablets.
Dishwashing’s competitive landscape continued to be highly concentrated in the hands of several international companies. Furthermore, it characterises a struggle for the leading position between Reckitt Benckiser España and Procter & Gamble España, reflecting the popularity of their brands Finish and Fairy, respectively.
Private label held strong double-digit value share in 2018. During the review period, and in particular during the years of economic crisis, private label managed to gain consumers’ trust and quickly reached a dominant position.
Henkel Ibérica recorded growth in 2018 due to the new launches for its Somat range and its advertising efforts, particularly online and on television. In 2018, for the first time, Somat entered hand dishwashing, with three varieties and two different formats.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dishwashing industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dishwashing in Spain market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Home Care market research database.