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Country Report

Dishwashing in

Dishwashing in Brazil

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Price will continue to be a key decision factor

Dishwashing is a highly concentrated category. In hand dishwashing, Ypê from Química Amparo, Limpol from Bombril SA and Minuano from Flora SA continue to account for the majority of sales.

Automatic dishwashing products are set to recover and see conservative growth

In the second half of 2017, as a turning point after a two-year economic crisis, Brazilian consumers will to some extent start to look at automatic dishwashing products as a convenient option for dishwashing. Dishwashers will face moderate growth once their perception of being a non-essential appliance is reduced.

Innovation limited to concentrated gel formats

The concentrated gel formats were a market strategy by the two leaders to leverage added-value in the Brazilian market.

COMPETITIVE LANDSCAPE

Economic crisis did not affect participation

Química Amparo SA was the clear leader in dishwashing in 2017, whilst Bombril SA ranked second, followed by Flora SA as the third player. The category has not seen dramatic movements, except in terms of more aggressive price-based strategies.

Multinationals dominate automatic dishwashing

Unilever and Reckitt Benckiser continue to dominate automatic dishwashing. However, it is noteworthy that local companies are starting to emerge in automatic dishwashing detergents.

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Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Brazil market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in Brazil?
What are the major brands in Brazil?
What is the dishwasher penetration rate in Brazil?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in Brazil - Category analysis

HEADLINES

PROSPECTS

Price will continue to be a key decision factor

Automatic dishwashing products are set to recover and see conservative growth

Innovation limited to concentrated gel formats

COMPETITIVE LANDSCAPE

Economic crisis did not affect participation

Multinationals dominate automatic dishwashing

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2012-2017
Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

Consumers’ behaviour resulting from the economic crisis is still relevant

Concentrated liquid detergents registers robust growth

High concentration of multinationals, but strengthened local companies

Fragrance, convenience and cost-effectiveness, the key value propositions

High unmet potential due to socioeconomic indicators

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dishwashing in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Price will continue to be a key decision factor

Automatic dishwashing products are set to recover and see conservative growth

Innovation limited to concentrated gel formats

COMPETITIVE LANDSCAPE

Economic crisis did not affect participation

Multinationals dominate automatic dishwashing

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dishwashing in Brazil - Category analysis

HEADLINES

PROSPECTS

Price will continue to be a key decision factor

Automatic dishwashing products are set to recover and see conservative growth

Innovation limited to concentrated gel formats

COMPETITIVE LANDSCAPE

Economic crisis did not affect participation

Multinationals dominate automatic dishwashing

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

Consumers’ behaviour resulting from the economic crisis is still relevant

Concentrated liquid detergents registers robust growth

High concentration of multinationals, but strengthened local companies

Fragrance, convenience and cost-effectiveness, the key value propositions

High unmet potential due to socioeconomic indicators

MARKET INDICATORS

MARKET DATA

SOURCES

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