Executive Summary

Feb 2019
PROSPECTS
Dishwashers sales influence performance in 2018

Colombia is still lagging behind when it comes to adopting dishwashers as a standard fitted appliance in kitchens, creating strong fluctuations in automatic dishwashing sales. Automatic dishwashers sales were hit by the recent economic downturn.

Declining sales for hand dishwashing and automatic dishwashing

Although automatic dishwashing sales are declining, this has not benefited hand dishwashing. Indeed, hand dishwashing saw a slight decline in volume sales during 2018.

Surface specialisation making inroads in hand dishwashing

To offer a better performance for different surfaces, Axion launched Axion Complete, a product that claims to provide better results for plastic dishware, which is usually harder to clean, especially when greasy. However, the product is not focused only on plastic, also offering a more effective cleaning performance for any surface.

COMPETITIVE LANDSCAPE
Colgate-Palmolive & Cia remains in pole position

Thanks to Axion, the most traditional brand in dishwashing, Colgate-Palmolive & Cia continued to lead sales in 2018. The brand continues to launch new products in liquid and solid formats.

John Restrepo A y Cia sees good performance with Lava

Lava, from John Restrepo A y Cia, performed strongly in 2018 thanks to its position as a value for money brand that fits well among lower priced private label ranges. The company also distributes other home care brands like Top, Dersa and Blancox, thus helping to expand geographical outreach.

Private label ranges struggling to gain momentum

Despite the strong expansion of discounters, private label growth remains somewhat limited and below that of leading brands such as Axion, Lava and Lavamil. Unlike in other areas, traditional brands such as Axion, Lava and Loza Crem have reacted with new developments and aggressive promotional activities to keep their consumer bases.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Dishwashing in Colombia

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Colombia market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dishwashing in Colombia?
  • What are the major brands in Colombia?
  • What is the dishwasher penetration rate in Colombia?
  • What are the key new product launches in the dishwashing products market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Dishwashing in Colombia - Category analysis

HEADLINES

PROSPECTS

Dishwashers sales influence performance in 2018
Declining sales for hand dishwashing and automatic dishwashing
Surface specialisation making inroads in hand dishwashing

COMPETITIVE LANDSCAPE

Colgate-Palmolive & Cia remains in pole position
John Restrepo A y Cia sees good performance with Lava
Private label ranges struggling to gain momentum

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Care in Colombia - Industry Overview

EXECUTIVE SUMMARY

Home care manufacturers get creative to keep sales up
Multipurpose products revamped in 2018
Unilever continues to lead sales in 2018
Small independent grocers to compete with modern retailers
Polarisation between specialised and general products

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources