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Country Report

Dishwashing in

Dishwashing in Singapore

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Slow growth for automatic dishwashing products as adoption of dishwashers remains low

With shrinking sizes of homes and kitchens, dishwashers remain non-essential for most households in Singapore. According to Euromonitor’s socioeconomic data, possession rate for dishwashing machines remains low at 6%.

Hand dishwashing remains one of the most used products in home care

While increasingly busy schedules hinder time for cooking and many consumers resort to take-away meals for convenience, hand dishwashing remains one of the most in-demand products in home care. Unlike automatic dishwashing products that are considered dispensable, hand dishwashing is most commonly found in every household.

COMPETITIVE LANDSCAPE

Lion Corp (S) Pte Ltd remains leader in hand dishwashing

Mama Lemon, a brand under Lion Corp (S) Pte Ltd, is the number one hand dishwashing brand in Singapore. Mama Lemon’s popularity is mainly attributed to successful advertising of its range of natural, effective and gentle hand dishwashing liquids.

Private label enjoys increasing demand

Popular hypermarkets and supermarkets such as FairPrice and Giant in Singapore have individually launched their own brands of hand dishwashing liquids. FairPrice has also extended its range to include cheaper alternatives with its FairPrice Budget hand dishwashing liquid.

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Samples

Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Singapore market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in Singapore?
What are the major brands in Singapore?
What is the dishwasher penetration rate in Singapore?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in Singapore - Category analysis

HEADLINES

PROSPECTS

Slow growth for automatic dishwashing products as adoption of dishwashers remains low

Hand dishwashing remains one of the most used products in home care

COMPETITIVE LANDSCAPE

Lion Corp (S) Pte Ltd remains leader in hand dishwashing

Private label enjoys increasing demand

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Rising needs remain in mature home care market

Private label is growing in demand

Brand names that remain synonymous with associated products continue to enjoy market dominance

Fragrances and natural eElements introduced into new products

Growth continues to be driven by new product innovation and organic players

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dishwashing in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Slow growth for automatic dishwashing products as adoption of dishwashers remains low

Hand dishwashing remains one of the most used products in home care

COMPETITIVE LANDSCAPE

Lion Corp (S) Pte Ltd remains leader in hand dishwashing

Private label enjoys increasing demand

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dishwashing in Singapore - Category analysis

HEADLINES

PROSPECTS

Slow growth for automatic dishwashing products as adoption of dishwashers remains low

Hand dishwashing remains one of the most used products in home care

COMPETITIVE LANDSCAPE

Lion Corp (S) Pte Ltd remains leader in hand dishwashing

Private label enjoys increasing demand

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Rising needs remain in mature home care market

Private label is growing in demand

Brand names that remain synonymous with associated products continue to enjoy market dominance

Fragrances and natural eElements introduced into new products

Growth continues to be driven by new product innovation and organic players

MARKET INDICATORS

MARKET DATA

SOURCES

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