Sales of dishwashing products are projected to see a static performance during the forecast period. Within the context of a high inflationary environment and a subsequent reduction in disposable incomes, consumers are expected to use their dishwashers less frequently and then, only when fully loaded.
The shift away from hand dishwashing towards automatic dishwashing will continue throughout the forecast period, with automatic dishwashing tablets driving the bulk of growth in both volume and current value (constant 2022 prices) terms. Hand dishwashing will become increasingly unpopular, due to automatic dishwashers using less water and offering energy efficiency benefits.
The sustainability trend will only intensify going forward, as consumers show a greater interest in their personal wellbeing and the health of the surrounding environment. Given the above trends, the leading laundry care players and laundry appliance manufacturers are expected to cooperate more closely to develop products that work together to achieve the optimal performance in terms of cleaning clothes as well as environmental sustainability.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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