Dishwashing in Norway

March 2022
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dishwashing industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dishwashing in Norway report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dishwashing in Norway?
  • Which are the leading brands in Dishwashing in Norway?
  • How are products distributed in Dishwashing in Norway?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Dishwashing in Norway - Category analysis



Focus on eco-friendly products, with Asthma and Allergy Association label in 2021
Orkla remains dominant in dishwashing during 2021 due to strong brand recognition
Despite rise in sales of automatic dishwashing tablets, overall dishwashing is negative in 2021


Multifunctionality likely to boost sales, but reduce sales of additives during the forecast period
Auto-dosage may test demand for automatic dishwashing tablets in the forecast period
Automatic dishwashing tablets set to drive dishwashing demand during the forecast period due to sustainability concerns


Table 1 Household Possession of Dishwashers 2015-2020


Table 2 Sales of Dishwashing by Category: Value 2016-2021 Table 3 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 5 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 6 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026

Home Care in Norway - Industry Overview


Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2019-2026 Chart 2 Home Care Impact of Drivers on Value Sales: 2019-2026


Table 8 Households 2016-2021


Table 9 Sales of Home Care by Category: Value 2016-2021 Table 10 Sales of Home Care by Category: % Value Growth 2016-2021 Table 11 NBO Company Shares of Home Care: % Value 2017-2021 Table 12 LBN Brand Shares of Home Care: % Value 2018-2021 Table 13 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 14 Distribution of Home Care by Format: % Value 2016-2021 Table 15 Distribution of Home Care by Format and Category: % Value 2021 Table 16 Forecast Sales of Home Care by Category: Value 2021-2026 Table 17 Forecast Sales of Home Care by Category: % Value Growth 2021-2026



Summary 1 Research Sources
The following categories and subcategories are included:


    • Automatic Dishwashing Liquids
    • Automatic Dishwashing Powders
    • Automatic Dishwashing Tablets
    • Dishwashing Additives
  • Hand Dishwashing


This is the aggregation of hand and automatic dishwashing products and dishwashing additives.

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Dishwashing research and analysis database.


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