Despite overall low penetration and a subdued performance in 2022, demand for dishwashing additives is expected to grow over the forecast period. A number of important factors will drive the growth of dishwashing additives such as rinse aid and water softeners, as consumers look to protect their dishwashers, in addition to improved consumer perceptions of hygiene and cleanliness.
Many local brands and private label lines present in hand dishwashing had yet to enter automatic dishwashing in the United Arab Emirates at the end of the review period. There was also limited international competition in 2022, with Finish from Reckitt Benckiser maintaining its dominance.
Due to intense competition within hand dishwashing, players are expected to attract consumers with discounts and promotions on dual packs or multipacks, in addition to developing innovative formats or exploring the green trend. In the United Arab Emirates, promotions steadily increased in frequency towards the end of the review period, and therefore consumers will continue to search for products that will save them money.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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