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Country Report

Dishwashing in

Dishwashing in the United Arab Emirates

13 pages, Mar 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Hand dishwashing drives growth

As more promotions hit the shelves, demand for hand dishwashing products continued to increase in 2017. Even though unit prices witnessed a minor decline, hand dishwashing managed to record growth in both retail volume and value terms.

Automatic dishwashing struggles to maintain its strong momentum

Automatic dishwashing struggled in 2017. Even though the category recorded marginally positive retail volume growth, promotions negatively impacted value.

The future is bright for automatic dishwashing

As the economy improves and consumer spending increases, demand for automatic dishwashing is expected to return to growth. The increasing penetration of dishwashers is set to create a strong base of demand for automatic dishwashing products.

COMPETITIVE LANDSCAPE

Fairy leads dishwashing

Procter & Gamble Gulf continued to lead dishwashing with its flagship Fairy brand in 2017, which continued to hold a very strong lead in hand dishwashing, the largest product category in dishwashing. It benefited from its longstanding presence in the country, coupled with its widespread distribution and strong television advertising and in-store promotions throughout the review period.

Value packs drive growth for leading brands

Dishwashing continued to witness a trend towards value packs in 2017 (smaller pack sizes, mostly 750ml). As consumers are more inclined towards value purchases in order to save money, brands such as Fairy and Persil focused on introducing new fragrances for their 750ml packs.

Private label on the rise

The year 2017 witnessed an increase in the presence of private label within dishwashing, with ranges such as Carrefour dishwashing liquid enjoying greater shelf space than previously. As a result, the share of private label registered an increase in 2017.

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Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in United Arab Emirates?
What are the major brands in United Arab Emirates?
What is the dishwasher penetration rate in United Arab Emirates?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Hand dishwashing drives growth

Automatic dishwashing struggles to maintain its strong momentum

The future is bright for automatic dishwashing

COMPETITIVE LANDSCAPE

Fairy leads dishwashing

Value packs drive growth for leading brands

Private label on the rise

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2012-2017
Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Tough economic challenges in the country negatively affect home care

Promotions often replace effective marketing

While private label continues to grow, innovation begins to pay back

New product development focuses on packaging and technology

It is time for a more rapid pace in innovation

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dishwashing in the United Arab Emirates

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Executive Summary

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PROSPECTS

Hand dishwashing drives growth

Automatic dishwashing struggles to maintain its strong momentum

The future is bright for automatic dishwashing

COMPETITIVE LANDSCAPE

Fairy leads dishwashing

Value packs drive growth for leading brands

Private label on the rise

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dishwashing in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Hand dishwashing drives growth

Automatic dishwashing struggles to maintain its strong momentum

The future is bright for automatic dishwashing

COMPETITIVE LANDSCAPE

Fairy leads dishwashing

Value packs drive growth for leading brands

Private label on the rise

CATEGORY INDICATORS

CATEGORY DATA

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Tough economic challenges in the country negatively affect home care

Promotions often replace effective marketing

While private label continues to grow, innovation begins to pay back

New product development focuses on packaging and technology

It is time for a more rapid pace in innovation

MARKET INDICATORS

MARKET DATA

SOURCES

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