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Country Report

Dishwashing in

Dishwashing in the United Arab Emirates

Feb 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Home seclusion boosted demand for dishwashing products during the COVID-19 pandemic

During the COVID-19 pandemic, consumers in AED were subject to a period of national lockdown during which businesses and schools closed their doors and consumers switched to working and studying from home in 2020. As consumers faced home seclusion for lengthy periods and spent more time at home, demand for products in dishwashing increased in 2020 because consumers had more time to clean and also ate more of their daily meals at home, which generates more washing up.

Hand dishwashing continues to dominate as authorities support local manufacturing

Hand dishwashing continued to dominate dishwashing in 2020 during the COVID-19 pandemic. In the United Arab Emirates, promotional trends continued to be seen, with consumers more likely to buy dishwashing brands with combination offers or at discounted prices.

Procter & Gamble’s Fairy continues to lead dishwashing

Procter & Gamble Gulf with its flagship brand Fairy continued to lead dishwashing in 2020, as it continued to hold a very strong lead in hand dishwashing. Fairy benefited from its long-standing presence in the country, coupled with its widespread distribution and strong television advertising and in-store promotions throughout the review period.

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Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in United Arab Emirates?
What are the major brands in United Arab Emirates?
What is the dishwasher penetration rate in United Arab Emirates?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in the United Arab Emirates - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion boosted demand for dishwashing products during the COVID-19 pandemic

Hand dishwashing continues to dominate as authorities support local manufacturing

Procter & Gamble’s Fairy continues to lead dishwashing

RECOVERY AND OPPORTUNITIES

Companies to intensify promotional activity as consumers tighten their purse strings

Automatic dishwashing set to grow as Expo 2020 speeds economic recovery

Private label set to make its mark in automatic dishwashing

CATEGORY DATA

Table 1 Sales of Dishwashing by Category: Value 2015-2020
Table 2 Sales of Dishwashing by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Dishwashing: % Value 2016-2020
Table 4 LBN Brand Shares of Dishwashing: % Value 2017-2020
Table 5 Forecast Sales of Dishwashing by Category: Value 2020-2025
Table 6 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Households 2015-2020

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2015-2020
Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home Care: % Value 2016-2020
Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
Table 12 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 13 Distribution of Home Care by Format: % Value 2015-2020
Table 14 Distribution of Home Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Home Care by Category: Value 2020-2025
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dishwashing in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Home seclusion boosted demand for dishwashing products during the COVID-19 pandemic

Hand dishwashing continues to dominate as authorities support local manufacturing

Procter & Gamble’s Fairy continues to lead dishwashing

Samples

Overview

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Table of Contents

Dishwashing in the United Arab Emirates - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion boosted demand for dishwashing products during the COVID-19 pandemic

Hand dishwashing continues to dominate as authorities support local manufacturing

Procter & Gamble’s Fairy continues to lead dishwashing

RECOVERY AND OPPORTUNITIES

Companies to intensify promotional activity as consumers tighten their purse strings

Automatic dishwashing set to grow as Expo 2020 speeds economic recovery

Private label set to make its mark in automatic dishwashing

CATEGORY DATA

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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