Hand dishwashing continued to dominate dishwashing in the United Arab Emirates in 2021, as had been the case in previous years. The variety of hand dishwashing products is incredibly wide, but continues to increase.
Unlike in previous years, there has recently been an increased trend amongst consumers in the United Arab Emirates of purchasing a dishwasher to improve their everyday lives. This trend accelerated in the last couple of years due to home seclusion and the increased number of times the washing of dishes needed to be carried out due to the closure of foodservice outlets as a result of COVID-19.
Local brands and private label lines in hand dishwashing have still not yet tapped into the automatic dishwashing category. There is also limited international competition, with Finish from Reckitt Benckiser Arabia maintaining strong dominance.
Although hand dishwashing is expected to see the fastest retail current value growth in the forecast period, and will remain the biggest category, automatic dishwashing is also expected to get bigger and better in United Arab Emirates. This is simply due to the growing expatriate population resident in the country, along with growing demand due to busier lifestyles and the need for more convenience in consumers’ lives.
As the demand for automatic dishwashing products is set to increase, this will invariably lead private label players, as well as local brands, to tap into this category in the coming years. These players may achieve huge success, as there is limited international competition, and a fair chance of growth if prices are reasonable by comparison.
Due to the increasing competition in hand dishwashing, companies are expected to stand out by boosting sales through discounts and promotions on dual packs or multipacks, along with introducing innovations in terms of formats, or by exploring and tapping into the green trend.
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This report originates from Passport, our Dishwashing research and analysis database.
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