Executive Summary

Feb 2019
PROSPECTS
Hand dishwashing drives dishwashing growth

In the United Arab Emirates, promotional trends continued to surface, with consumers more likely to buy dishwashing brands with combination offers or discounted prices. The demand for hand dishwashing continued to increase in 2018.

Automatic dishwashing continues to struggle in 2018

Automatic dishwashing struggled in 2018 with much lower sales than hand dishwashing. Although retail volume and current value growth were stronger compared to 2017, the low penetration rate of dishwashers within the United Arab Emirates did not inject any dynamism into the category.

Future is positive for automatic dishwashing

As the economy improves and consumer spending increases, demand for automatic dishwashing is expected to return to more stable growth. The increasing penetration of dishwashers is set to create a strong base of demand for automatic dishwashing products.

COMPETITIVE LANDSCAPE
Fairy continues to lead dishwashing

Procter & Gamble Gulf with its flagship brand Fairy continued to lead dishwashing in 2018, which continued to hold a very strong lead in hand dishwashing. Fairy benefits from its long-standing presence in the country, coupled with its widespread distribution and strong television advertising and in-store promotions throughout the review period.

Private label continues to make gains

In 2018, VAT was introduced in the United Arab Emirates which negatively impacted consumers’ households and demand for dishwashing. A significant number of consumers preferred to shift to lower price ranges as they perceive all dishwashing liquids to perform at the same calibre.

Hypermarkets continues to lead distribution

Dishwashing in the United Arab Emirates continued to witness a trend towards value packs in 2018, as consumers became increasingly inclined towards economy purchases to save money. Therefore, brands such as Fairy and Persil focused on introducing new fragrances for their 750ml packs and hypermarkets played a vital role in accommodating greater selling space.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Dishwashing in the United Arab Emirates

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dishwashing in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • What is the dishwasher penetration rate in United Arab Emirates?
  • What are the key new product launches in the dishwashing products market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Dishwashing in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Hand dishwashing drives dishwashing growth
Automatic dishwashing continues to struggle in 2018
Future is positive for automatic dishwashing

COMPETITIVE LANDSCAPE

Fairy continues to lead dishwashing
Private label continues to make gains
Hypermarkets continues to lead distribution

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Home care marginally recovers
Introduction of VAT and consumer behaviour
Private label preference grows
New product development relies on packaging
Innovation to shape home care

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources