With economic forecasts indicating a challenging 2023, the strong rise of energy prices could negatively affect the use of, or at least the frequency of use of, laundry and dishwashing machines – which have a high consumption of energy in homes. This could result in a negative impact on volume in categories such as automatic dishwashing products, and some transference of consumers to hand dishwashing.
Within automatic dishwashing, it is expected that products in a powder and liquid format will continue to lose their positions to more convenient automatic dishwashing tablets. In economic downturn periods, consumers tend to move their spending from out-of-home (such as going to restaurants) to in-home investments.
Private label products are expected to remain relevant in dishwashing, especially as the performance of discounters is set to be strong due to the economic difficulties experienced by families in an uncertain economic climate. Furthermore, there is an increasingly wide offer from private label, along with improved quality and new product launches to target current trends – such as seen with Continente ECO, the eco-friendly private label line.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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