The purpose of dishwashing is primarily to clean dishes – to completely remove grease from foods on dishes using a detergent that generally uses surface active agents. Therefore, dishwashing naturally involves the concept of hygiene.
Another value that companies have tried to convey is the combination of hand dishwashing and kitchen cleaner in a single product. The cleaning requirements are quite similar for dishes and kitchens, especially around hobs, with the need to clean grease and oil from food spills, and on dishes.
All the top three players in dishwashing, Kao Corp, Procter & Gamble Japan, and Lion Corp, are keen to promote sustainability. However, there is a smaller brand that pushes sustainability much more than these major players – Saraya.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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