Despite the challenges faced by automatic dishwashing, the subcategory does have opportunities ahead. Indeed, it is expected that both value and volume sales will remain positive over the forecast period, albeit with value higher than volume due to the inflationary pressures.
As 2022 continued the set of years of turmoil in Kazakhstan and globally, local manufacturers are expected to continue taking advantage of this situation by expanding their own lines and filling the gaps left by international brands suffering stock shortages. Indeed, in hand dishwashing, the production is not a complicated technological process and therefore, local manufacturers will be able to offer increasingly better quality for competitive prices over the forecast period.
Although local manufacturers are expected to seize opportunities are win shares over the forecast period, Fairy will retain its top place overall. The brand has an incredibly strong global reputation and is front of mind for consumers.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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