Dishwashing in Kazakhstan

February 2023
USD 1,195
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dishwashing industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dishwashing in Kazakhstan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dishwashing in Kazakhstan?
  • Which are the leading brands in Dishwashing in Kazakhstan?
  • How are products distributed in Dishwashing in Kazakhstan?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Dishwashing in Kazakhstan - Category analysis


Hand dishwashing shows best performance due to low consumer spending power and a return to normal habits
Fairy retains its sparkling lead, while local players gain from imported stock shortages
Automatic dishwashing loses appeal after its popularity
All is not lost for automatic dishwashing, with opportunities ahead
Local manufacturers set to seize opportunities are steal shares
Fairy set to maintain its overall and hand dishwashing leads, while expanding further into automatic dishwashing
Table 1 Household Possession of Dishwashers 2017-2022
Table 2 Sales of Dishwashing by Category: Value 2017-2022
Table 3 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 5 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 6 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027

Home Care in Kazakhstan - Industry Overview

Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 8 Households 2017-2022
Table 9 Sales of Home Care by Category: Value 2017-2022
Table 10 Sales of Home Care by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Home Care: % Value 2018-2022
Table 12 LBN Brand Shares of Home Care: % Value 2019-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027


Summary 1 Research Sources
The following categories and subcategories are included:


    • Automatic Dishwashing Liquids
    • Automatic Dishwashing Powders
    • Automatic Dishwashing Tablets
    • Dishwashing Additives
  • Hand Dishwashing


This is the aggregation of hand and automatic dishwashing products and dishwashing additives.

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Dishwashing research and analysis database.


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