Handwashing remains very popular in Uruguay as most households do not own a dishwasher. In 2020, volume sales of hand dishwashing performed exceptionally well as consumers spent more time at home and generated more dishes that needed washing.
Within hand dishwashing, the premiumisation trend will continue to gather pace, despite the outbreak of COVID-19. Although there are many medium and lower-priced brands available, concentrated versions of brands are gaining shares, despite the higher price tag.
Unilever del Uruguay will maintain its lead in dishwashing in 2021 with its Hurra Nevex brand. Unilever has both hand and automatic dishwashing products and offers a variety of formats of both products.
The change in lifestyle that occurred in 2020 and 2021 will have a lingering effect in the forecast period. It is expected that in 2022 Uruguayans will continue to work remotely and maintain a more home-centred lifestyle, while the vaccine has not been rolled out fully yet and the risk of contagion remains high.
Over the forecast period, the penetration of dishwashers in Uruguayan households is set to grow, especially among high-income consumers. Currently, the market share of automatic dishwashing is marginal compared to hand dishwashing, but there is potential for this to change in 2022 and beyond as more households purchase dishwashers.
Hand dishwashing, especially products in liquid format, is expected to remain by far the largest product area in dishwashing in the country, as it is easy to use, with a wide variety of brands and prices from which consumers can choose. However, concentred hand dishwashing detergents will become increasingly popular as awareness around these products increases.
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This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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