While the overall evolution of dishwashing in Chile favours automatic dishwashing as it continues to substitute hand dishwashing in local households, the fact that this shift requires a significant investment on the part of consumers means that the economic contraction predicted for 2023 is likely to slow stronger uptake of dishwashers. Other supporting factors include the recent acceleration of dishwasher sales that took place during the pandemic as a result of greater financial liquidity.
As part of its ongoing expansion strategy, Virutex Ilko recently entered dishwashing in Chile. The Virutex brand of hand dishwashing in its different formats is now present in all major retailers, and despite not holding significant share in 2022, it is likely to gain further growth momentum in the coming years.
Having entered home care in 2015 with laundry detergents, local player FreeMet’s ongoing success has allowed it to continually expand and enter other industries and categories, such as home and garden, tissue and hygiene, disinfection, and air care, among others. It has now turned its attention to hand dishwashing.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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