COVID-19 lockdowns and the closures of foodservice outlets have a positive impact on dishwashing in 2020, as consumers have been staying at home more often and eating at home. However, growth is primarily supported by the significantly stronger category of hand dishwashing, as automatic dishwashers are still seen as an unnecessary and expensive indulgence by consumers in Uzbekistan.
Inclusive and regardless of COVID-19, since hand dishwashing is a dominant category in Uzbekistan, there is not much space left for automatic dishwashing. As briefly noted above, the vast majority of families in Uzbekistan do not own automatic dishwashers and they have to wash tableware by hand.
The Procter & Gamble Co maintains its top place in dishwashing in 2020, with a decent lead on second-placed Nefis Cosmetics OAO. In brand terms, Procter & Gamble’s iconic Fairy brand holds a strong lead, followed by domestic brand Domfresh (from MirTechnoPolimer MChJ QK), with Nefis Cosmetics’ AOS and Sorti brands in third and fourth place.
It is difficult to accurately predict consumer patterns in dishwashing in 2021, due to two opposing factors: consumers are expected to return to eating out once foodservice channels are fully reopened; albeit there is still a high level of economic uncertainty which will somewhat restrict such occasions. Therefore, closer observation of the polarised predicament needs to take place over the year, as there could well be rising and falling spikes in trends depending on how the event of COVID-19 plays out over the year.
Continued growth is expected for dishwashing as a whole over the forecast period, with automatic dishwashing the more dynamic product area, but overall sales still generally concentrated around cheap hand dishwashing products. Domestic players who offer traditional and basic dishwashing are expected to see good opportunities for volume sales during the period of recovery following the impacts of COVID-19, with the additional support of traditional hand dishwashing method in the country in general, which will take a couple of generations to change.
Pre-COVID-19, automatic dishwashing was showing the most dynamic growth, compared to the more mature category of hand dishwashing. This was flipped in 2020, although growth in automatic dishwashing and automatic dishwashing tablets is set to return and ramp back up over the longer-term forecast period.
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This report originates from Passport, our Dishwashing research and analysis database.
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