Competitive Landscape
Seventh Generation Launches New Product with Plant-Based Ingredients
In 2025, Seventh Generation launched its Dish Liquid Free & Clear in Malaysia, priced at MYR18.90, targeting health-conscious consumers seeking hypoallergenic and eco-friendly cleaning solutions.
Unilever and Colgate-Palmolive Dominate with Strong Brand Portfolios
The dishwashing industry in Malaysia is concentrated, with the top two companies, Unilever (M) Holdings Sdn Bhd and Colgate-Palmolive (M) Sdn Bhd, holding a significant combined market share of 67% in 2025. Unilever (M) Holdings Sdn Bhd led with a 35% share, while Colgate-Palmolive (M) Sdn Bhd followed closely with 32%.
Cose Launches New Concentrated Dishwashing Liquid
In 2025, COSE launched its 5-litre Concentrated Dishwashing Liquid in Malaysia, priced competitively and available in a fresh lemon scent.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Malaysia?
- Which are the leading brands in Dishwashing in Malaysia?
- How are products distributed in Dishwashing in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Malaysia - Category analysis
Key Data Insights
Premium and Wellness-Focused Products Drive Sales Growth
Premium and Wellness-Focused Products Drive Sales Growth
Hand Dishwashing Remains Dominant, Automatic Dishwashing Gradually Developing
Sustainability and Health Drive Innovation and Consumer Choice
Consumers to Prioritise Affordability and Sustainability in Dishwashing
Hand Dishwashing to Remain Dominant, Automatic Dishwashing Will Continue Gradually Developing
E-Commerce Will Continue to Shape Dishwashing Sales Channels
Seventh Generation Launches New Product with Plant-Based Ingredients
Unilever and Colgate-Palmolive Dominate with Strong Brand Portfolios
Cose Launches New Concentrated Dishwashing Liquid
Supermarkets and Hypermarkets Lead Dishwashing Sales
Retail E-Commerce Drives Growth with Convenience and Promotions
E-Commerce Continues to Shape Sales Landscape
Home Care in Malaysia - Industry Overview
Resilient Home Care Market Driven by Economic and Demographic Factors
Key Data Insights
Resilient Home Care Market Driven by Economic and Demographic Factors
Laundry Care Dominates Market Share
Kao Malaysia Drives Sustainability with Eco-Friendly Launches
Laundry Care Will Maintain Its Dominance
Sustainability Will Drive Innovation and Growth
Targeted Products to Gain Traction among Younger Consumers
Sc?Johnson and Unilever Continue to Lead
New Products From Kao and Pipper Standard
Opportunities Arise From Sustainability and Innovation
Grocery Retailers Dominate Sales
E-Commerce Gains Traction with Convenience and Promotions
Digital Channels to Continue Growing with Consumer Behaviour Shift
Country Reports Disclaimer
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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