The home insecticides category is expected to continue its moderate volume growth in 2023. Urbanisation and an increase in the number of new buildings in the country, as well as habits formed during the pandemic when consumers paid close attention to the fight against insects as potential vectors of infection, will contribute to this trend.
Mazarina will continue to be the leading distributor in the home insecticides category in the forecast period with its Raid brand. The brand has established a strong reputation with consumers, building on strong marketing success in the past and its superior positioning on store shelves.
The health and wellness trend, which was bolstered by the experiences of the COVID-19 crisis, will exert a growing influence on the development of home insecticides during the forecast period. On the one hand, consumers have become even more aware of the potential of insects and other invertebrates to transmit pathogens.
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Understand the latest market trends and future growth opportunities for the Insecticides industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See All of Our DefinitionsThis report originates from Passport, our Insecticides research and analysis database.
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