In 2018, home insecticides saw growth in both volume and current value terms. Rising sales of home insecticides during the year were attributed to the recovering macroeconomic situation and rising disposable incomes.
During 2018, no mass outbreaks of disease were observed in Azerbaijan. Still, rising consumer knowledge about the dangerous and sometimes even fatal consequences of insect bites and outbreaks of disease supported demand for home insecticides, especially during the summer, when temperatures can hit 40°C.
During the review period, modern grocery retailers grew rapidly in Azerbaijan, as a result of the fast growth of outlets throughout the country. Modern grocery channels led to new shopping patterns amongst local consumers, who switched to organised shopping for all the items they needed at weekends.
Mazarina took the lead in home insecticides in value terms in 2018, overtaking Arnest with its Dikhlofos brand. Mazarina is an official partner of SC Johnson & Son in Azerbaijan.
Local manufacturing of home insecticides remains low in Azerbaijan, and international players benefit from this situation, fighting for the leading position through different social media and TV advertisements, as well as in-store promotions. Apart from this, national companies do not see this category as viable due to seasonality and the low trust of consumers in national brands.
During the review period, modern retailing increased significantly in Azerbaijan at the expense of traditional grocery retailers; this led to changing consumption patterns amongst consumers. Local consumers became more selective due to the wider choice available, and the shift from unpackaged or traditional products towards packaged innovative solutions became more intense.
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This industry report originates from Passport, our Home Care market research database.