Executive Summary

Feb 2019
PROSPECTS
Rising disposable incomes support the growth of home insecticides

In 2018, home insecticides saw growth in both volume and current value terms. Rising sales of home insecticides during the year were attributed to the recovering macroeconomic situation and rising disposable incomes.

Seasonal factors continue to strongly affect sales of home insecticides

During 2018, no mass outbreaks of disease were observed in Azerbaijan. Still, rising consumer knowledge about the dangerous and sometimes even fatal consequences of insect bites and outbreaks of disease supported demand for home insecticides, especially during the summer, when temperatures can hit 40°C.

Modern grocery channels reshape the distribution landscape

During the review period, modern grocery retailers grew rapidly in Azerbaijan, as a result of the fast growth of outlets throughout the country. Modern grocery channels led to new shopping patterns amongst local consumers, who switched to organised shopping for all the items they needed at weekends.

COMPETITIVE LANDSCAPE
Mazarina gains ground due to exclusive distribution of the best-selling brand Raid

Mazarina took the lead in home insecticides in value terms in 2018, overtaking Arnest with its Dikhlofos brand. Mazarina is an official partner of SC Johnson & Son in Azerbaijan.

International brands continue to lead home insecticides

Local manufacturing of home insecticides remains low in Azerbaijan, and international players benefit from this situation, fighting for the leading position through different social media and TV advertisements, as well as in-store promotions. Apart from this, national companies do not see this category as viable due to seasonality and the low trust of consumers in national brands.

Modern grocery retailers reshape consumption patterns in home insecticides

During the review period, modern retailing increased significantly in Azerbaijan at the expense of traditional grocery retailers; this led to changing consumption patterns amongst consumers. Local consumers became more selective due to the wider choice available, and the shift from unpackaged or traditional products towards packaged innovative solutions became more intense.

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Home Insecticides in Azerbaijan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Azerbaijan market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Insecticides in Azerbaijan?
  • What are the major brands in Azerbaijan?
  • Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Azerbaijan?
  • What are the key new product launches in the insecticides market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Home Insecticides in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Rising disposable incomes support the growth of home insecticides
Seasonal factors continue to strongly affect sales of home insecticides
Modern grocery channels reshape the distribution landscape

COMPETITIVE LANDSCAPE

Mazarina gains ground due to exclusive distribution of the best-selling brand Raid
International brands continue to lead home insecticides
Modern grocery retailers reshape consumption patterns in home insecticides

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 4 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 5 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 6 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Home Care in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Home care sees stronger volume growth after recessionary years
Macroeconomic resurgence supports the growth of home care
International companies continue to lead home care in Azerbaijan
Modern grocery retailers increases rapidly, supporting sales of home care products
Home care set to grow and become more saturated over the forecast period

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Distribution of Home Care by Format: % Value 2013-2018
Table 13 Distribution of Home Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Home Care by Category: Value 2018-2023
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources