Sales of home insecticides had been under pressure even prior to the outbreak of COVID-19 and the situation got worse in 2020. Aside from the health impact, the restrictions imposed to control COVID-19 have also taken a heavy toll on the economy and this forced consumers to prioritise their spending during 2020.
The toxicity levels in some home insecticides products also remained a barrier to their wider usage, as these chemicals are known to be harmful to humans. Pesticides and the negative effect of chemicals on the environment is a factor that Canadians are increasingly concerned about.
SC Johnson & Son Inc remained the clear leader of air care in 2020, accounting for almost half of all value sales. Its strong position is based on the familiarity and trust placed in its Raid and Off! brands.
There is little hope for any significant growth in home insecticides in Canada over the forecast period, with consumers increasingly preferring alternative methods for dealing with pests. Home insecticides is also likely to be negatively affected by the increasingly number of people moving into blocks of flats and condominiums.
Another significant barrier to growth is the increasing concerns around the chemicals in home insecticides and their impact on health. Nevertheless, this could become an opportunity for natural positioned products, which are predicted to enjoy growth over the forecast period.
The pesticide industry is strictly regulated by the Health Canada’s Pest Management Regulatory Agency (PMRA), which ensures that players adhere to the stringent policies and regulations concerning their products. Most of the potential private label producers lack the expertise to undertake the required technical research and development to comply with the regulatory guidelines, nor do they have the marketing savvy to survive in an environment where one player holds such high-value share.
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Understand the latest market trends and future growth opportunities for the Insecticides industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Insecticides research and analysis database.
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