The home insecticides category a slight value growth in 2021, as prices increased, and consumers continued to spend more time at home and focused their purchases on items beyond hygiene-related products.
The toxicity levels in some home insecticides products are a barrier to their wider usage, as these chemicals are known to be harmful to humans. Pesticides and the negative effect of chemicals on the environment is a factor that Canadians are increasingly concerned about.
SC Johnson & Son Inc remained the clear leader of air care in 2021, accounting for 47% of all value sales. Its strong position is based on the familiarity and trust placed in its Raid and Off! brands.
There is little hope for any significant growth in home insecticides in Canada over the forecast period, with consumers increasingly preferring alternative methods for dealing with pests. Home insecticides is also likely to be negatively affected by the increasingly number of people moving into blocks of flats and condominiums.
The pesticide industry is strictly regulated by the Health Canada’s Pest Management Regulatory Agency (PMRA), which ensures that players adhere to the stringent policies and regulations concerning their products. Most of the potential private label producers lack the expertise to undertake the required technical research and development to comply with the regulatory guidelines, nor do they have the marketing savvy to survive in an environment where one player holds such high-value share.
Another significant barrier to growth is the increasing concerns around the chemicals in home insecticides and their impact on health. Nevertheless, this could become an opportunity for natural positioned products, which are predicted to enjoy growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Insecticides research and analysis database.
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