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Learn moreFeb 2019
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Home insecticides is highly reliant on the weather in Slovenia, with for example a mild winter and a hot summer supporting a rise in the population of insects such as flies and mosquitos. Demand for home insecticides typically peaks during the warmer months between April and late October.
Slovenia’s climate means that pests such as ants, mosquitoes, moths, wasps and flies are common and consumers typically look for quick and convenient methods of dealing with them. Although rural areas see some natural products and methods being used, in urban areas electric insecticides and spray/aerosol insecticides are more commonly used with these seen to be more convenient and effective.
One challenge for home insecticides is the growing awareness of the potential health hazards that these products present with links to respiratory problems and cancer. As a result, growing numbers of consumers are looking to reduce the amount of chemicals that they introduce into their home, in line with the health and wellness trend.
SC Johnson & Son Inc dominates home insecticides in Slovenia with its Raid and Baygon brands being synonymous with these products due to their long-standing presence, strong distribution and good shelf positioning. Consumers perceive the company’s products to be effective at dealing with unwanted pests, especially when it comes to flying and crawling insects.
Local company Ilirija dd is ranked second in home insecticides in Slovenia with it distributing Swiss brand Bio Kill. Ilirija introduced a new formulation for its Bio Kill Extra range of spray/aerosol insecticides in 2018 which has an improved efficacy in dealing with all types of insects.
Retailer Mercator sits in third place in the rankings with its private label range of home insecticides. The retailer’s ranking is purely down to the greater affordability of its products, with it looking to attract sales from price conscious consumers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Slovenia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Insecticides industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.