Home insecticides in Slovenia were positively affected by the COVID-19 pandemic. Home insecticides are a distress product, considered necessary and essential when there is a high incidence of insects.
Electric insecticides continued to have the largest retail share in 2020 due to these products’ higher levels of convenience when compared to other categories. Additionally, the category benefits from consumers’ positive perception of the price/benefit ratio of electric insecticides.
Distributed in Slovenia by Lomas doo, SC Johnson & Son Inc’s brands dominate home insecticides, due to their long-standing presence, strong distribution, and good shelf positioning. Consumers perceive the company’s products to be effective in dealing with unwanted pests, especially when it comes to flying and crawling insects.
As a seasonal product that is considered essential once needed, home insecticides are expected to witness slow constant retail value growth over the forecast period. Electric insecticides are expected to experience the strongest value growth within the category and remain the most popular format.
Home insecticides is heavily reliant on the weather in Slovenia, with for example a mild winter and a hot summer supporting a rise in the population of insects such as flies and mosquitoes. Long, hot summers are generally unusual, but global warming is making them more frequent.
Growth of producers and retailers value share over the forecast period will be determined by their ability to innovate products that are both convenient and eco-friendly. Due to a relatively small number of domestic producers, combined with relatively high entry barriers and market maturity, the future of the home insecticide category is expected to be dictated by large international players such as Lomas (SC Johnson & Son Inc).
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Understand the latest market trends and future growth opportunities for the Insecticides industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Insecticides research and analysis database.
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