Home Insecticides in Slovenia

PROSPECTS

Longer hotter summers boost demand for home insecticides

Home insecticides is heavily reliant on the weather in Slovenia, with for example a mild winter and a hot summer supporting in a rise in the population of insects such as flies and mosquitoes. Long, hot summers are generally unusual, but global warming is making them more frequent.

Growing caution about allergies fuels demand for insecticides yet

In the past decade, more people are suffering from allergies in Slovenia, some of which are related to insect bites. Therefore, consumers are becoming more cautious and concerned about protecting themselves from insect bites.

Tourism stimulates the demand for home insecticide

As Slovenia’s economy thrives, with increasing disposable income, growing numbers of Slovenians can afford to go on holiday. Even when travelling abroad, Slovenians tend to purchase what they need at home before travelling, which fuels the demand for home insecticides.

COMPETITIVE LANDSCAPE

Household names Raid and Baygon dominate home insecticides

Distributed in Slovenia by Lomas doo, SC Johnson & Son Inc’s brands dominate home insecticides, due to their long-standing presence, strong distribution and good shelf positioning. Consumers perceive the company’s products to be effective in dealing with unwanted pests, especially when it comes to flying and crawling insects.

Positive perceptions and low prices encourage the growth of private label

Retailer Poslovni Sistem Mercator dd ranks third, with its private label range of home insecticides, while Llirija dd holds second place, behind leader SC Johnson & Son Inc. The success of Poslovni Sistem Mercator dd’s private label is due to the greater affordability of its products, with it looking to attract sales from price conscious consumers.

Llirija dd’s bio kill struggles to compete with Raid

Local company Llirija dd holds the second largest value share in home insecticides, with Bio Kill. In 2018, Llirija dd introduced a new formulation for its Bio Kill Extra range of spray/aerosol insecticides, with improved efficacy in dealing with all types of insects.

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