Home Insecticides in Slovenia

PROSPECTS

Hot summer drives demand

Home insecticides is highly reliant on the weather in Slovenia, with for example a mild winter and a hot summer supporting a rise in the population of insects such as flies and mosquitos. Demand for home insecticides typically peaks during the warmer months between April and late October.

Consumers choose products based on efficacy and type of pest

Slovenia’s climate means that pests such as ants, mosquitoes, moths, wasps and flies are common and consumers typically look for quick and convenient methods of dealing with them. Although rural areas see some natural products and methods being used, in urban areas electric insecticides and spray/aerosol insecticides are more commonly used with these seen to be more convenient and effective.

Health concerns pose serious threat

One challenge for home insecticides is the growing awareness of the potential health hazards that these products present with links to respiratory problems and cancer. As a result, growing numbers of consumers are looking to reduce the amount of chemicals that they introduce into their home, in line with the health and wellness trend.

COMPETITIVE LANDSCAPE

Raid and Baygon dominate home insecticides

SC Johnson & Son Inc dominates home insecticides in Slovenia with its Raid and Baygon brands being synonymous with these products due to their long-standing presence, strong distribution and good shelf positioning. Consumers perceive the company’s products to be effective at dealing with unwanted pests, especially when it comes to flying and crawling insects.

Local distributor holds second place

Local company Ilirija dd is ranked second in home insecticides in Slovenia with it distributing Swiss brand Bio Kill. Ilirija introduced a new formulation for its Bio Kill Extra range of spray/aerosol insecticides in 2018 which has an improved efficacy in dealing with all types of insects.

Private label holds limited share despite growth

Retailer Mercator sits in third place in the rankings with its private label range of home insecticides. The retailer’s ranking is purely down to the greater affordability of its products, with it looking to attract sales from price conscious consumers.

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