Air care sales grew only weakly in 2020, at a significantly slower pace than in 2019. This was due to the fact that consumers focused their spending on more essential home care categories, including laundry care, dishwashing, bleach and surface care.
Consumer demand for home insecticides has been affected in recent summers due to low-bug seasons. However, consumers remain aware of the effectiveness of insecticides.
Tiger Brands remains the leading player within home insecticides. Tiger Brands continues to enjoy loyalty from consumers in home insecticides in South Africa.
Overall, home insecticides should recover from 2021 onwards as consumers resume their “pre-pandemic lives”. While cleaning behaviour formed during lockdown is expected to remain to some degree, the frequency of cleaning should decline, meaning insects should return to homes, thereby boosting demand for insecticides.
Consumers remain mindful of health risks associated with chemicals used around the home given increased health concerns. Safety continues to be a priority, especially for consumers with children and pets.
Other home insecticides continues to enjoy extended support from consumers. Consumers remain drawn to quick and effective products in this category.
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This report originates from Passport, our Insecticides research and analysis database.
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