Executive Summary

Feb 2019
PROSPECTS
Electric insecticides continue to appeal to consumers who prefer preventive measures

The increased popularity of electric insecticides was evident in its strong growth over the review period. These formats continue to be purchased by consumers as more brands become available and are promoted strongly alongside other existing formats.

Claims on packaging promote product effectivness

It is evident from claims made on packaging across formats that instant kill capabilities are crucial. Consumers seek products which are quick and easy to use with instant results.

Other home insecticides gaining traction based on efficacy

Other home insecticides are also becoming more popular, with increased promotional activity in a number of leading supermarkets. The effectiveness of these formats in preventing the spread of ants and cockroaches has led to their popularity among South African consumers for whom pests are an issue, especially during the hot summer months.

COMPETITIVE LANDSCAPE
Tiger Consumer Brands continues to lead home insecticies with its heritage Doom brand

Some encouraging news is that domestic player, Tiger Consumer Brands, continued to lead home insecticides in 2018. Its heritage Doom brand led in most categories in home insecticides, with the exception of insecticide baits, in which it is not present.

Slight declines in retail value growth in 2018

Home insecticides witnessed a slight decline in retail value growth in 2018. This could possibly be due to financial constraints and consumer disposable incomes being allocated to more crucial products.

Insecticides shift from outdoor insect repellents to home insecticides

The Peaceful Sleep and Tabard brands shifted from insect repellent for outside use to home insecticides, given the effectiveness of these products in deterring mosquitos and other flying insects. These products prevent insects from biting humans instead of being killed when seen.

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Home Insecticides in South Africa

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in South Africa market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Insecticides in South Africa?
  • What are the major brands in South Africa?
  • Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in South Africa?
  • What are the key new product launches in the insecticides market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Home Insecticides in South Africa - Category analysis

HEADLINES

PROSPECTS

Electric insecticides continue to appeal to consumers who prefer preventive measures
Claims on packaging promote product effectivness
Other home insecticides gaining traction based on efficacy

COMPETITIVE LANDSCAPE

Tiger Consumer Brands continues to lead home insecticies with its heritage Doom brand
Slight declines in retail value growth in 2018
Insecticides shift from outdoor insect repellents to home insecticides

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Home Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Consumers trading down to cheaper alternatives due to challenging economic conditions
Players with a focus on consumer needs and preferences thrive in the challenging environment
Brand heritage and recognition continues to bode well for leading players, while product affordability remains significant
Some players are able to develop new product offerings in response to challenges
Forecast period growth anticipated to remain flat, driven by dishwashing and laundry care

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources