COVID-19 had minimal impact on demand for home insecticides in Croatia in 2020. Demand for home insecticides tends to be highest during summer months in Croatia.
While volume sales of home insecticides continued to decline in 2020, current value sales remained positive as the average unit price continues to increase with producers introducing “new improved formulas” which tend to target the Asian tiger mosquito, justifying any price increases. Overall demand continued to be dominated by spray/aerosol insecticides due to its more accessible price and its established position as a go-to solution to addressing insects in the home where and when they occur.
Home insecticides continued to be dominated by multinational SC Johnson & Son in 2020. This is due to the player’s wide product portfolio including its main brands Raid, Baygon and Autan.
Whilst volume sales of home insecticides are anticipated to remain stagnant in the forecast period, current value sales are expected to remain positive as the average unit price continues to increase with producers introducing more natural formulas to repel insects, i.e.
One notable problem in Croatia comes from mosquito plagues which are traditional to Eastern lowlands, where clouds of mosquitoes arrive to a nature reserve which cannot be sprayed by the authorities. While the media tends to exaggerate the mass threat of insect plagues, particularly new types of insects or bugs to Croatia which can cause alarm amongst the general public, the country did not experience any major insect plagues that led to a sudden surge in home insecticide sales at the end of the review period, suggesting that institutional measures have been successful.
Many Croatians are more interested in repelling rather than killing insects, with a strong offer of personal repellents (which are not included under the scope of this report), leading to higher sales compared to those of home insecticides and restricting the stronger growth of the latter. Due to the prevalence of mosquitoes in the country during certain seasons, Croatians are more likely to address these issues through personal protection in the form of repellent sprays, lotions or sticks such as Autan Sport Lotion, whether they are in or out of the home environment.
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This report originates from Passport, our Insecticides research and analysis database.
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