At the start of the pandemic, due to the unprecedented nature of this health crisis, many consumers stocked up on essentials. Most people prioritised tissue and hygiene products, food as well as surface care, laundry care and dishwashing.
Consumer buying decisions around home insecticides are generally based on convenience, for which spray/aerosol insecticides and electric insecticides profit the most. This is swiftly followed by ease of application and effectiveness.
For home infestations, more consumers are opting for alternatives that are perceived to be less potentially harmful to the environment than some home insecticides, including spray/aerosol insecticides. Green products and home insecticides that are perceived to be less harmful to the health of people and pets are enjoying growing interest, despite remaining a niche as consumers continue to mainly prioritise product efficacy.
Once the pandemic comes under control and the vaccines prove effective in helping to eradicate COVID-19, consumers will slowly resume their busy and more active lifestyles. This will include more extensive and frequent shopping trips, as well as more time spent socialising with friends and family, often outdoors as social distancing measures are expected to be in place for some time.
Weather conditions will continue to be one of the main factors in influencing sales of home insecticides, with weather conditions in some years likely to be favourable for insects, thus driving demand for insecticides. Consumers will want to protect themselves and their homes from them, especially mosquitos, but also ants, and, in the summer, flies and wasps.
Manufacturers of insecticides will continue to focus on new product development in order to maintain their existing consumer bases and attract new users. In a situation in which the weather strongly influences sales, home insecticide producers have to rely on diversified product portfolios and be prepared for sudden outbreaks of various flying and crawling insects.
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Understand the latest market trends and future growth opportunities for the Insecticides industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Insecticides research and analysis database.
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