Home Insecticides in Austria

PROSPECTS

Home insecticides profits from stable weather conditions and insect outbreaks

Weather conditions are among main factors influencing home insecticides sales. In 2018, similar to previous years, the weather in Austria was quite dry and hot in summer, with a longer warm period during September and October.

Rising health awareness further impacting home insecticides

When choosing home insecticides, consumers pay increasing attention to the quality of products and assess their potential harm to health (of humans and pets). Austrian consumers are expected to further refrain from using any harmful products.

Rising demand for convenience

The convenience factor continues to shape consumer choices across all home care areas, including home insecticides. Spray/aerosol insecticides and electric insecticides profit the most from the trend (although health and ethical concerns restrain this effect to some extent).

COMPETITIVE LANDSCAPE

Vandal maintains leading position, private label share still marginal

Manufacturer Joh Alex Niernsee (Vandal) continues to dominate insecticides in Austria. Consumers value Austrian origin and quality and are well aware of the product variety offered at various retailers across the country.

While sales remain weather-dependant, manufacturers diversify product ranges

Manufacturers of insecticides will continue to focus on new product development in order to maintain their consumer base and acquire additional consumers. In the situation where weather strongly influences home insecticides sales, producers have to rely on diversified product portfolios and be prepared for sudden outbreaks of various flying and crawling insects.

Focus on new convenient and niche products

It is likely that aerosol/spray insecticides will follow the convenience trend and become more universal regarding their application. However, when it comes to insecticide baits and other insecticides, there is more room for various new product launches aimed at fighting or repelling specific insect types.

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