At the start of the pandemic, due to the unprecedented nature of this health crisis, many consumers stocked up on essentials. Most people prioritised tissue and hygiene products, food as well as surface care, laundry care and dishwashing.
Consumer buying decisions around home insecticides are generally based on convenience, for which spray/aerosol insecticides and electric insecticides profit the most. This is swiftly followed by ease of application and effectiveness.
For home infestations, more consumers are opting for alternatives that are perceived to be less potentially harmful to the environment than some home insecticides, including spray/aerosol insecticides. Green products and home insecticides that are perceived to be less harmful to the health of people and pets are enjoying growing interest, despite remaining a niche as consumers continue to mainly prioritise product efficacy.
Once the pandemic comes under control and the vaccines prove effective in helping to eradicate COVID-19, consumers will slowly resume their busy and more active lifestyles. This will include more extensive and frequent shopping trips, as well as more time spent socialising with friends and family, often outdoors as social distancing measures are expected to be in place for some time.
Weather conditions will continue to be one of the main factors in influencing sales of home insecticides, with weather conditions in some years likely to be favourable for insects, thus driving demand for insecticides. Consumers will want to protect themselves and their homes from them, especially mosquitos, but also ants, and, in the summer, flies and wasps.
Manufacturers of insecticides will continue to focus on new product development in order to maintain their existing consumer bases and attract new users. In a situation in which the weather strongly influences sales, home insecticide producers have to rely on diversified product portfolios and be prepared for sudden outbreaks of various flying and crawling insects.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Insecticides industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Insecticides industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Insecticides research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page