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Learn more14 pages, Feb 2018
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Home insecticides continued to benefit from favourable weather conditions in 2017. While the first half of 2016 brought an unusually large amount of rain, the high summer temperatures and a prolonged peak season in the second half of 2016 and first half of 2017 led to favourable conditions for insects.
Home insecticides in 2017 was supported by strong consumer demand for effective and convenient products which deliver quick results. This led to electric and spray/aerosol insecticides posting the strongest current value growth as consumers perceive these as very convenient and highly effective at eradicating various types of insects.
Home insecticides is also starting to be influenced by increasing consumer awareness with regard to health and ethics. Wanting to lead healthier lifestyles, Austrians are expected to increasingly refrain from buying products which could potentially endanger their health.
Home insecticides in 2017 continued to be dominated by the domestic manufacturer Joh Alex Niernsee and its Vandal brand. The company benefits from its Austrian roots as well as a focus on new product development and advertising.
Manufacturers of home insecticides, particularly the leading three players, are expected to increasingly focus on new product development over the forecast period, with this being their main strategy to attract additional consumers. While their sales will remain heavily dependent on the weather, they are also predicted to invest in the research and development of products which do not contain any substances potentially harmful to health or to insects.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Insecticides industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.