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Country Report

Home Insecticides in

Home Insecticides in Austria

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Category benefits from favourable weather conditions in 2017

Home insecticides continued to benefit from favourable weather conditions in 2017. While the first half of 2016 brought an unusually large amount of rain, the high summer temperatures and a prolonged peak season in the second half of 2016 and first half of 2017 led to favourable conditions for insects.

Electric and spray/aerosol insecticides perceived as the most effective

Home insecticides in 2017 was supported by strong consumer demand for effective and convenient products which deliver quick results. This led to electric and spray/aerosol insecticides posting the strongest current value growth as consumers perceive these as very convenient and highly effective at eradicating various types of insects.

Home insecticides starting to be influenced by rising ethical awareness

Home insecticides is also starting to be influenced by increasing consumer awareness with regard to health and ethics. Wanting to lead healthier lifestyles, Austrians are expected to increasingly refrain from buying products which could potentially endanger their health.

COMPETITIVE LANDSCAPE

Domestic manufacturer Joh Alex Niernsee continues to dominate sales

Home insecticides in 2017 continued to be dominated by the domestic manufacturer Joh Alex Niernsee and its Vandal brand. The company benefits from its Austrian roots as well as a focus on new product development and advertising.

Manufacturers seek to increasingly focus on new product development

Manufacturers of home insecticides, particularly the leading three players, are expected to increasingly focus on new product development over the forecast period, with this being their main strategy to attract additional consumers. While their sales will remain heavily dependent on the weather, they are also predicted to invest in the research and development of products which do not contain any substances potentially harmful to health or to insects.

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Home Insecticides Market Sample Report Home Insecticides Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Austria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Insecticides in Austria?
What are the major brands in Austria?
Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Austria?
What are the key new product launches in the insecticides market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Insecticides in Austria - Category analysis

HEADLINES

PROSPECTS

Category benefits from favourable weather conditions in 2017

Electric and spray/aerosol insecticides perceived as the most effective

Home insecticides starting to be influenced by rising ethical awareness

COMPETITIVE LANDSCAPE

Domestic manufacturer Joh Alex Niernsee continues to dominate sales

Manufacturers seek to increasingly focus on new product development

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2012-2017
Table 2 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 4 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 5 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 6 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Home Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Overall good performance from home care in 2017

Concentration and convenience continue to characterise home care in Austria

Multinationals dominate home care while private label maintains its share

Convenience and fragrance the key trends in new product development

Home care anticipated to continue to perform well

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Home Insecticides in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Category benefits from favourable weather conditions in 2017

Electric and spray/aerosol insecticides perceived as the most effective

Home insecticides starting to be influenced by rising ethical awareness

COMPETITIVE LANDSCAPE

Domestic manufacturer Joh Alex Niernsee continues to dominate sales

Manufacturers seek to increasingly focus on new product development

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Insecticides in Austria - Category analysis

HEADLINES

PROSPECTS

Category benefits from favourable weather conditions in 2017

Electric and spray/aerosol insecticides perceived as the most effective

Home insecticides starting to be influenced by rising ethical awareness

COMPETITIVE LANDSCAPE

Domestic manufacturer Joh Alex Niernsee continues to dominate sales

Manufacturers seek to increasingly focus on new product development

CATEGORY DATA

Home Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Overall good performance from home care in 2017

Concentration and convenience continue to characterise home care in Austria

Multinationals dominate home care while private label maintains its share

Convenience and fragrance the key trends in new product development

Home care anticipated to continue to perform well

MARKET INDICATORS

MARKET DATA

SOURCES

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