Other than laundry care, home insecticides is the largest category within home care in value terms. Mosquitoes remain a significant problem in India, with mosquito-borne diseases such as malaria, dengue fever and chikungunya still widespread.
Like most home care categories, the use of natural ingredients is prevalent within home insecticides. The most common ingredient is neem, which is popular as a mosquito repellent.
Home insecticides was a dynamic category in terms of new launches in 2020. For instance, Jyothy Labs launched the Maxo Genius Plus electric insecticide, which is gaining momentum.
COVID-19 did not have a significant impact on the volume growth rate in home insecticides in 2020, which has been slow and stable for many years, and this trend is expected to continue in the forecast period, although the growth rate is likely to slow slightly due to maturity. However, whilst volume growth is set to slow, current value growth is set to rise over the course of the forecast period.
Local alternatives such as incense sticks and insecticide coils are popular in rural areas and provide strong competition to branded products in these areas. However, many of these products are not safe to use as they emit harmful gases, but they are extremely budget-friendly and readily available.
Vector-borne diseases have been a cause of concern in India for a while, with the biggest focus being on mosquitoes. However, Godrej Consumer Products and SC Johnson are now also promoting solutions for cockroaches and other insects.
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This report originates from Passport, our Insecticides research and analysis database.
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