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Learn moreFeb 2020
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After a positive year in 2018, in 2019 home insecticides saw a strong retail current value decline. Home insecticides sees fierce competition from body insect repellents.
Insecticide baits saw the strongest retail current value growth in 2019. This is not a mature category, so it benefited from low penetration and company investment, with new brands entering the market.
Overall home insecticides showed significant growth in both retail current value and volume terms in 2018, driven mainly by products for flying insects, which showed astonishing double-digit growth. This performance, was, amongst others, a result of the favourable weather conditions starting from early 2018.
The Aroxol brand by domestic manufacturer Eureka Hellas continued to lead home insecticides in value terms in 2019. Aroxol benefits from its strong brand name and its dynamic presence in the largest categories of electric and spray/aerosol insecticides.
The entry of Baygon by SC Johnson & Son in insecticide baits was a key development in the competitive landscape, as the brand introduced a bait for cockroaches in 2019. Another key development was the launch of Teza Exterminator Gel, a new product in gel format to combat all types of cockroaches.
The value share of the brand Spira, which is imported by Costas A Papaellinas, increased strongly in 2019. Its competitive advantage over other brands is that apart from modern retailers it also has a strong presence in traditional retailers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Insecticides industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.