Greek consumers are becoming more amenable to green products, and this could influence demand and new product development within home insecticides over the forecast period. Millennials and generation Z increasingly demand products which are more sustainable and kinder to the environment compared with previous generations and they are more inclined to switch to eco-variants, even if their retail price is higher compared to conventional options.
The penetration of dual use products is still low in Greece and this, coupled with their ability to offer convenience and value for money, should ensure further growth over the forecast period. This will be further supported by the fact dual use products are attracting investment from manufacturers.
Prices are expected to continue rising over the forecast period as a result of an increase in costs of energy, transport, raw materials and packaging, which manufacturers have little room to absorb as their profits have already squeezed. As retail price increase and disposable incomes decline further in the short term, local consumers will become more price sensitive.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.See All of Our Definitions
This report originates from Passport, our Home Insecticides research and analysis database.
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