Home Insecticides in Greece

PROSPECTS

Weather is favourable to home insecticides

Home insecticides have a commodity status in Greece, especially during the summer season. In 2018 weather was favourable.

Electric insecticides and coils outperform growth of spray/aerosol format

Since mosquitos are the insects against which Greeks feel they need to protect themselves the most, products for flying insects there was a strong increase in sales of electric insecticides and coils in 2018, whereas growth in spray/aerosol insecticides, a category dominated by products used against cockroaches, posted a slower increase. Coils are, however, facing fierce competition from insect body repellents, which are increasingly used in outdoor spaces at the expense of coils.

Delivery formats

Products in foam format led to an increase in sales of spray/aerosol insecticides at the end of the review period, in the context of innovation. However, in 2018 spray foams posted a decrease, reflecting their failure to establish a consumer base.

COMPETITIVE LANDSCAPE

Aroxol leads sales

Aroxol brand by domestic manufacturer Eureka Hellas continued to lead sales of home insecticides in 2018. Aroxol benefits from its strong brand name and its dynamic presence in the largest categories of electric and spray/aerosol insecticides.

Costas Papaellinas gains share

Domestic company Costas Papaellinas, importer of the Spira brand by Italian manufacturer Zobelle Holding, also increased its value share in 2018. The brand was relaunched in 2018 using new packaging in terms of design.

New product developments with milder formulas

With a key concern regarding home insecticides being safe to use it comes as no surprise that demand for products with natural ingredients is on the rise. Consumers’ perceptions are becoming increasingly more favourable to products that are friendlier to humans and the environment.

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