Home insecticides saw a slight fall in its retail volume and current value growth rates in 2020, moving from slight increases to slight declines. Sales of home insecticides in Finland are usually greatly dependent on the weather conditions in the country, which determine if the number of insects grows or decline, hence dictating the need for insecticides.
Maturity remains one of the biggest obstacles to volume growth. Therefore, one of the best ways to boost sales is to offer value-added products, such as effective home insecticides with a more environmentally-friendly image that are easy to use and work effectively.
The competitive environment in home insecticides in Finland remained largely unchanged in 2020, with Transmeri and its Raid and Baygon brands completely dominating sales. In addition to offering a wide product range, Raid also benefits from its local origins, featuring the Key Flag symbol on its packaging.
Home insecticides is expected to take time to return to growth, with a continued slow retail volume decline in 2021, as consumers continue to spend more time at home and remain price-conscious. Value sales, meanwhile, are set to return to slight growth in this year.
Companies within home insecticides will need to find ways to combat maturity and maintain growth. Purchasing local in a time of expected higher unemployment and economically insecure times after the COVID-19 restrictions is likely to be a strong trend in Finland in the forecast period.
The possible side-effects of home insecticides on health and the environment worry many Finns. Sharing tips about more natural insect repellents and home-made alternatives in the media and on social media could pose a minor threat to sales of home insecticides over the forecast period.
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Understand the latest market trends and future growth opportunities for the Insecticides industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Insecticides research and analysis database.
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