Executive Summary

Feb 2019
PROSPECTS
Fluctuating sales remain a challenge

2018 was a good year for home insecticides in Finland. A warm spring and long summer led to strong insect activity and thus sales of products to eradicate them.

Electric insecticides offer convenience

Electric insecticides was the best performing category in 2018 and is expected to continue to do well over the forecast period. As these products offer both efficiency and convenience, more consumers are expected to buy them.

Eco-friendliness a future trend?

The possible side-effects of home insecticides on their health and the environment worry many Finns. Sharing tips about more natural insect repellents and homemade alternatives in the media and on social media could pose a minor threat to home insecticide sales over the forecast period.

COMPETITIVE LANDSCAPE
Tough competition demands attention

The competitive environment in home insecticides in Finland continued to remain largely unchanged in 2018, with Transmeri and its Raid brand heavily dominating sales. In addition to offering a wide product range, Raid also benefits from its local origins, featuring the Key Flag symbol on its packaging, with Finns known to favour and trust domestic products.

Efficiency is key

No significant new product development was seen in 2018. Nonetheless, innovation was seen in 2017 when new Baygon aerosols were launched.

Marketing opportunities

Marketing remained rather limited in home insecticides in 2018, with the majority of promotional activity being seen in stores during the summer months, when these products had a more visible positioning. However, manufacturers were not active on social media, using other strategies instead.

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Home Insecticides in Finland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Finland market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Insecticides in Finland?
  • What are the major brands in Finland?
  • Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Finland?
  • What are the key new product launches in the insecticides market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Home Insecticides in Finland - Category analysis

HEADLINES

PROSPECTS

Fluctuating sales remain a challenge
Electric insecticides offer convenience
Eco-friendliness a future trend?

COMPETITIVE LANDSCAPE

Tough competition demands attention
Efficiency is key
Marketing opportunities

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Home Care in Finland - Industry Overview

EXECUTIVE SUMMARY

Home care records positive but slow growth in 2018
Maturity counterbalanced by the offer of safety, efficiency and convenience
Intense competition demands successful strategies
New product developments indicate emerging trends
Stronger performance anticipated over the forecast period

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources