Ongoing demand for home insecticides heralds good prospects ahead for the category. Within this, consumer trends will drive sales, such as seen with the rising eco-trends inspiring consumers to move away from chemical-laden products and instead seek products with a more natural formula.
While the category is currently dominated by few key brands, with only three (the aforementioned Raid and Aroxol, along with SC Johnson Wax’s Baygon) holding double-digit shares, more players are expected to emerge in the coming years. New entrants will have significant challenges to overcome, however, since Romanian consumers are known to favour well-established brands.
Climate change will affect ecosystems in Romania and will drive up the number of insects in the country (and/or lead to the emergence of new species), thus further enhancing demand for home insecticides. Indeed, consumers are already facing shorter winters and hot summers, thus increasing their exposures to insects, and this trend is only expected to intensify in the future.
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Understand the latest market trends and future growth opportunities for the Insecticides industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Insecticides industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.See All of Our Definitions
This report originates from Passport, our Insecticides research and analysis database.
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