Home Insecticides in Algeria

PROSPECTS

Home insecticides predicted to grow with Algerian’s insect population

Home insecticides saw overall growth in current value terms in 2019, and growth is predicted to continue throughout the forecast period. The rising urban population and increasingly crowded cities will result in further growth in Algeria’s insect population.

Volume growth will slow down over the forecast period

Volume growth in home insecticides is expected to gradually decline over the forecast period, due to less disposable income among Algerian consumers. The number of middle-class consumers is predicted to shrink, hampering the growth of home insecticides in terms of volume.

Home insecticides to remain dominated by spray/aerosol insecticides

The availability of a widening range of good-quality spray/aerosol insecticides will continue to hamper the volume growth of electric insecticides, which are also considerably more expensive. Electric insecticides is thus set to see a negligible volume increase over the forecast period, despite the country’s growing insect population.

COMPETITIVE LANDSCAPE

ALDAR continues to lead with its Moubyd brand

State-owned company ALDAR led home insecticides in value terms throughout the review period, including in 2019. The Moubyd brand has been widely available for many years and offers affordable prices for basic spray/aerosol insecticides.

Groupe Spi-Sophia stays in second place

Groupe Spi-Sophia remained in second position with its Spi-Mat brand in 2019. The company's success was due to its affordable Spi-Mat electric insecticides, effective against mosquitoes and flies and carrying a pleasant scent.

Domestic production continues to lead in home insecticides

All major brands gained share in 2019, except for Henkel Algérie SPA’s brand, Combat, which saw a loss. Domestic players continue to dominate home insecticides, with ALDAR, Groupe Spi-Mat, Société Algérienne de Detergents sarl and Grelo Mat International Sarl maintaining the top four positions.

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