Executive Summary

Feb 2019
PROSPECTS
Bed bugs, stink bugs, and flying insects continue to invade US homes during 2018

American cities witnessed a re-emergence of bed bug infestations in 2018, in addition to dealing with stink bugs encroaching on their homes during the warmer months of the year. These two problems in addition to the constant battle consumers face with flying insects such as gnats, mosquitos and fruit flies, all give greater importance to home insecticides.

Home improvement and gardening stores continues growth as distribution channel

Home improvement and gardening stores is becoming an increasingly important distribution channel for various home care categories, especially for home insecticides. It will continue to grow in popularity as an increasing number of consumers become aware of the wider range of options offered by retailers like Home Depot and Lowe’s.

COMPETITIVE LANDSCAPE
Private label experiences strongest value growth of 2018

Although holding low value share of home insecticides, private label recorded the strongest current value growth in 2018. However, consumers have not always believed or trusted private label home insecticides as much as the more established brands.

Natural, safe, and effective products gaining in popularity

An interesting development in home insecticides has been the increasing interest in natural insecticides. This development is common among all different industries in the US; whether it is packaged food, home care or beauty and personal care, consumers are demanding natural ingredients in their products.

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Home Insecticides in the US

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in USA market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Insecticides in USA?
  • What are the major brands in USA?
  • Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in USA?
  • What are the key new product launches in the insecticides market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Home Insecticides in the US - Category analysis

HEADLINES

PROSPECTS

Bed bugs, stink bugs, and flying insects continue to invade US homes during 2018
Home improvement and gardening stores continues growth as distribution channel

COMPETITIVE LANDSCAPE

Private label experiences strongest value growth of 2018
Natural, safe, and effective products gaining in popularity

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Home Care in the US - Industry Overview

EXECUTIVE SUMMARY

Home care records low value growth in 2018, despite rising disposable incomes
Minor innovation efforts spearheaded by scents and add-ons to existing products
Environmentally-aware consumers push for sustainable development
Demand for transparency and sustainability fulfilled by players
Convenience is vital for many consumers in the US

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources