American cities witnessed a re-emergence of bed bug infestations in 2018, in addition to dealing with stink bugs encroaching on their homes during the warmer months of the year. These two problems in addition to the constant battle consumers face with flying insects such as gnats, mosquitos and fruit flies, all give greater importance to home insecticides.
Home improvement and gardening stores is becoming an increasingly important distribution channel for various home care categories, especially for home insecticides. It will continue to grow in popularity as an increasing number of consumers become aware of the wider range of options offered by retailers like Home Depot and Lowe’s.
Although holding low value share of home insecticides, private label recorded the strongest current value growth in 2018. However, consumers have not always believed or trusted private label home insecticides as much as the more established brands.
An interesting development in home insecticides has been the increasing interest in natural insecticides. This development is common among all different industries in the US; whether it is packaged food, home care or beauty and personal care, consumers are demanding natural ingredients in their products.
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This industry report originates from Passport, our Home Care market research database.