Due to negative demographic trends, the consumer base for home insecticides is set to continue to shrink over the forecast period. In addition, demand will slow due to the ongoing scrutiny by health and wellness enthusiasts regarding the health hazards and environmental impacts associated with the use of home insecticides.
Driven by innovative launches and the convenience trend, electric insecticides is set to remain the fastest growing area on the landscape, the only product to achieve a stable retail volume and retail value growth. Retail volume growth of electric insecticides is set to be moderately stronger compared to the review period, being driven by the latest innovations and new, more convenient formats, as well as a rise in eco-friendlier products, aligning with consumers growing need towards sustainability.
Sales of home insecticides made through e-commerce are set to rise during the forecast period. Consumers who discovered this channel during the outbreak of COVID-19 have become accustomed to its convenience, and many have not migrated back to in-store retailing.
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Understand the latest market trends and future growth opportunities for the Insecticides industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.See All of Our Definitions
This report originates from Passport, our Insecticides research and analysis database.
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