No significant impact from COVID-19 has been witnessed in home insecticides in 2020, as such products are strongly dependent on insect incidences, which are considerable in the Czech Republic. Therefore, home insecticides are deemed to be essential products and thus not suitable to reject for reasons of financial savings or restrictions – even in times of uncertainty and/or crisis.
Electric insecticides is the most dynamic product category in 2020, benefitting from strong incidence of mosquitos during the summer months and the fact that it is considered to be convenient and easy to use, in addition to being less harmful for the environment than spray/aerosol or chemical variants. Electric insecticides is also expected to continue to perform the best over the forecast period.
SC Johnson sro maintains its significant lead in home insecticides in 2020, thanks to its top Biolit and Raid brands. The company significantly strengthened its position back in 2015, when its parent company bought rival brand Biolit from Unilever.
As demand for home insecticides is strongly dependent on insect incidences, such products remain essential purchases throughout the insect seasons. Therefore, home insecticides is expected to remain free of impacts from COVID-19 over the forecast period.
Home insecticides is expected to record relatively stable moderate growth over the forecast period, as consumers will continue to secure their homes against unwelcome insects. Electric insecticides is expected to continue to lead sales over the forecast period, benefiting from trends of convenience, ease of use, and being environmentally friendly compared to other variants.
Health and wellness trends and the effort to restrict chemical substances products used could represent a potential threat for home insecticides over the forecast period. As a result, natural and home-made products, such as various oils, herbs, or physical barriers such as window nets, could represent some competition for home insecticides.
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This report originates from Passport, our Insecticides research and analysis database.
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