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Learn moreFeb 2019
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Home insecticides performed well in 2018, posting stronger retail current value growth than in 2017. Demand was driven mainly by weather conditions which were favourable for insects.
All home insecticide categories performed well in 2018 in both volume and value terms. However, electric insecticides registered the strongest growth as these products are convenient and easy to use.
Rising health and environmental consciousness could pose a potential threat to the growth of home insecticides over the forecast period as consumers are becoming increasingly aware about the dangers of using products with chemical ingredients in their homes. As a result, home insecticides may suffer from increased competition from various natural or homemade preparations to repel insects, such as various flowers or herbs, for example lavender, cloves or basil.
Home insecticides continued to be dominated by SC Johnson in 2018, which accounted for more than three quarters of the category’s value sales. The company significantly strengthened its position in 2015 when its parent company bought rival brand Biolit from Unilever.
Although eco-friendly home insecticides are available in the Czech market, both product range and availability remained very weak in 2018. However, as health concerns are rising surrounding the use of chemicals in the home, it is expected that eco-friendly products will gradually gain ground in home insecticides over the forecast period.
The offer and sales of private label remained very limited in home insecticides in 2018, with private label being present mainly in insecticide coils and insecticide baits. As efficacy is the most important factor in home insecticides, consumers tend to prefer proven branded products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Czech Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Insecticides industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.