Home Insecticides in the Czech Republic

PROSPECTS

Sales of home insecticides supported by a hot and long summer in 2018

Home insecticides performed well in 2018, posting stronger retail current value growth than in 2017. Demand was driven mainly by weather conditions which were favourable for insects.

Electric insecticides in demand

All home insecticide categories performed well in 2018 in both volume and value terms. However, electric insecticides registered the strongest growth as these products are convenient and easy to use.

Health concerns a potential threat to category growth

Rising health and environmental consciousness could pose a potential threat to the growth of home insecticides over the forecast period as consumers are becoming increasingly aware about the dangers of using products with chemical ingredients in their homes. As a result, home insecticides may suffer from increased competition from various natural or homemade preparations to repel insects, such as various flowers or herbs, for example lavender, cloves or basil.

COMPETITIVE LANDSCAPE

SC Johnson continues to dominate sales

Home insecticides continued to be dominated by SC Johnson in 2018, which accounted for more than three quarters of the category’s value sales. The company significantly strengthened its position in 2015 when its parent company bought rival brand Biolit from Unilever.

Strong potential for eco-friendly products

Although eco-friendly home insecticides are available in the Czech market, both product range and availability remained very weak in 2018. However, as health concerns are rising surrounding the use of chemicals in the home, it is expected that eco-friendly products will gradually gain ground in home insecticides over the forecast period.

Private label remains weak in home insecticides

The offer and sales of private label remained very limited in home insecticides in 2018, with private label being present mainly in insecticide coils and insecticide baits. As efficacy is the most important factor in home insecticides, consumers tend to prefer proven branded products.

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