Executive Summary

Feb 2019
PROSPECTS
Seasonal outbreaks determine demand

Dengue cases recorded a significant drop with a dip in fatal cases across Malaysia in 2018. The low growth for spray/aerosol home insecticides appears to have direct relationship with the fall in Dengue cases in the country.

Electric insecticides provide round-the-clock protection, but not for long

Despite rising concerns about the harmful effects to consumers over the long term, sales of electric insecticides in both mat and liquid formats continue to grow in Malaysia. Besides convenience, one of the features offered by the electric format is round-the-clock protection that hugely reduces the probability of being bitten by mosquitoes.

COMPETITIVE LANDSCAPE
International giant SC Johnson & Son remains category leader

International brands continue to dominate home insecticides in Malaysia. With a wide range of products from mosquitoes to cockroach insecticides in the formats of spray/aerosol, coils and baits, Ridsect and Baygon remain the two notable brand choices among consumers.

Insecticides and repellents with natural ingredients on the rise

In recent years, small players and local brands such as Afy Haniff, Antimos, Mospell and Pesso have started producing insecticides using natural ingredients. The most notable ingredients used are lemongrass, mint and essential oils.

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Home Insecticides in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Insecticides in Malaysia?
  • What are the major brands in Malaysia?
  • Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Malaysia?
  • What are the key new product launches in the insecticides market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Home Insecticides in Malaysia - Category analysis

HEADLINES

PROSPECTS

Seasonal outbreaks determine demand
Electric insecticides provide round-the-clock protection, but not for long

COMPETITIVE LANDSCAPE

International giant SC Johnson & Son remains category leader
Insecticides and repellents with natural ingredients on the rise

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Home Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Room for growth in Malaysian market
Consumers seek value for money and convenience in their purchases
Procter & Gamble (M) Sdn Bhd dominates home care
Fragrance and concentration are the key drivers in new product development
Green labels expected to grow

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources