The impact of climate change continues to be felt around the world, with New Zealand experiencing increasingly mild winters and warmer summers – a trend which was seen throughout the review period, including in 2022. With this being an established trend, warmer temperatures and temperate winters are likely to continue over the forecast period.
Volume sales of home insecticides are expected to see slow and steady growth in the forecast period, similar to the rate seen in 2022. However, the various commercial banks and the Reserve Bank of New Zealand are forecasting that inflation levels are likely to stay above the targeted 2% rate in 2023, before easing off from 2024 onwards.
Sustainability, and the use of natural ingredients within home care products, was a key trend seen across the industry in 2022, and one which is expected to grow in significance over the forecast period. The likely growth in demand for home insecticides due to the continuation of warmer weather patterns is likely to interact with the growing preference for green products, creating growth opportunities for brands such as Kiwicare, which utilise environmentally-friendly and natural ingredients in their products.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.See All of Our Definitions
This report originates from Passport, our Home Insecticides research and analysis database.
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